Benefits
There are a host of benefits to advertising with Facebook, including access to:
Granular targeting Using device IDs, personal information, pixels deployed across the web, and more, Facebook has one of the largest marketable identity graphs on par with Google.
Self-serve Ads Manager As one of the more mature advertising platforms, Facebook Ads Manager is flexible enough to serve both individuals and large enterprise businesses.
Unrivaled scale Facebook reaches 3 billion users globally on multiple apps, including Facebook, Facebook Messenger, Instagram, and Whatsapp.
Identity data = ad serving data
Identify data is information that you can use to target your ad to specific users at a granular level.
ø People you are connected tñ ø Websites you’ve visiteæ ø Physical locations you’ve visiteæ ø Probabilistic interest segmentatioä ø IP address of everywhere you’ve used Facebook
BUILDING A FACEBOOK LEAD GENERATION CAMPAIGN
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