Ready to get started?
You’ll need a Facebook account. If you already have a personal account, it’s fairly easy to add a business account. And we recommend keeping your business and personal accounts separate. Once you’ve created your business account, use this section to navigate the first steps of Facebook advertising and learn how to generate leads.
Your two managers
Facebook Business Manager This is your command center. It’s here that you can manage your business page and multiple ad accounts.
Facebook Ads Manager This is where you can manage individual ad accounts. It’s part of Facebook Business Manager.
BUILDING A FACEBOOK LEAD GENERATION CAMPAIGN
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