A Brand with History 1950 SONAX begins as one of the pioneers in the development and manufacture of car care products. When Manfred Hoffmann Sr. and his father took on the entrepreneurial venture of manufacturing a polish for cars, success was not exactly predestined. A wealth of ideas, an instinct for the emerging market and outstanding products have all substantially contributed to success: Today the SONAX GmbH has about 350 employees (including 30 chemists) in Germany and 1,000’s more world wide through their partners. The SONAX brand has a history reaching back to the beginning of the previous century. As early as 1903, the great grandfather of the present company owner, Manfred Hoffmann, began to extract “Neuburg“ siliceous earth in Neuburg, a very fine mineral used as a polish in many household cleaning products. After the second world war another branch, as manufacturer of care products, was added. So two brands were registered and legally protected: the brand “Sona“ was primarily intended for household use as a silver polish – the brand name of “SONAX“ for car care products was devised by the addition of an “X“ as synonym for “wax“. That is how the company started into the automobile care sector for over 70 years.
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