Our offering
Undisputedmarket leader
Hemnet has an unmatched brand recognition, awareness and preference among Swedish property portals, and 9 out of 10 properties sold in Sweden are listed on our platforms during their sale cycle.
Hemnet is the obvious go-to place for buying and selling real estate in Sweden. Since our launch in 1998 our traffic has steadily grown, and Hemnet is the clear traffic leader among Swedish real estate portals. During 2021, a total of 63.7 million hours was spent
on Hemnet. This is equivalent to an average of 37 minutes per Swede, making Hemnet not only one of the most popular digital platforms in the country, but also a source for entertainment and inspiration.
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Number 5 on YouGov’s list of the strongest brands in the in the Swedish media industry (Spotify, Netflix, Google and YouTube before Hemnet).
>95%
90% About 9 out of 10 properties of all homes sold through a real estate agent on the second-hand market in Sweden are listed on Hemnet *
#5
awareness among home buyers and sellers **
* Hemnet and SCB (Central Bureau of Statistics). ** Nepa Hemnet consumer report Q3 2021
Strong network effects create value for the housingmarket Hemnet’s network effects
PROPERTY SELLERS
PROPERTY BUYERS
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REAL ESTATE AGENTS
OTHER BUSINESS PARTNERS
Behind Hemnet’s strong position in the Swedish housing market lies our strong network effects. In an accessible, intuitive, transparent and informative environment, we make the housing market easily accessible to home buyers, while at the same time enabling home sellers and real estate agents to expose a home for sale to the largest and most relevant audience. As we have grown and developed our offer, an increasing number of home buyers, home sellers and real estate agents choose to use Hemnet, which
has made us the go-to place for the various players in the housing market. This has enabled us to create even more value for our main target groups. Our network effect is based on home sellers and real estate agents benefiting from more home buyers on Hemnet, while home buyers conversely benefit from more home sellers and real estate agents on the platform. At the same time, our large and relevant audience creates value for our business partners who want to reach the largest relevant audience for their products.
8 · HEMNET GROUP | ANNUAL AND SUSTAINABILITY REPORT 2021
OUR BUSINESS
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