Hemnet Group ENG

Hemnet’s history

Hemnet was founded byand for the real estate broker industry

1998

2009

Hemnet’s own organisation is set up and the first employees are recruited. The iOS app is launched.

Hemnet is founded at the initiative of the Swedish real estate broker industry.

First steps taken to commercialise

2017

2015

2013

Hemnet takes an important step in its commercialisation journey by starting to charge property sellers. A part of the fee goes back to the real estate agent to compensate for administration.

General Atlantic and Sprints Capital acquire a majority stake in Hemnet. Together withMäk- larsamfundet, the new owners invite Hemnet employees and real estate agents to invest in the company.

The pricing model for a property listing on Hemnet (later named Hemnet Bas) becomes more dynamic, and is based on the property asking price.

Product expansion and accelerated growth

2018

2019

2020

2021

Hemnet launches its first value-added service to property sellers - Raketen.

Hemnet continues to develop its offering to property sellers and launches the value- added services Hemnet Plus and Hemnet Premium.

Hemnet grows in revenue, traffic and employees despite a challenging year with Covid-19. The new value-added services become an established part of Hemnet’s offering.

Hemnet introduces segmented pricing for all listing products as well as a new compensation model for real estate agents. Hemnet is listed on Nasdaq Stockholm.

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