2021 innumbers
NET SALES 1)
Revenues increased from all income streams, mainly driven by revenues from the number of published listings and value-added services.
800
728 MSEK
+ 34 %
640
480
320
160
0
2017
2018
2019
2020
2021
ADJUSTED EBITDA 1)
Adjusted EBITDA increased by 76 percent in 2021, as a result of high operating leverage coupled with strong revenue growth, and focus on cost control.
350
355 MSEK
+ 76 %
280
210
140
70
0
2017
2018
2019
2020
2021
AVERAGE REVENUE PER LISTING (ARPL)
Revenue frompublished listings continues tobeHemnet’s largest revenue streamand in2021 the number of listings increased4.8 percent compared to2020. ARPL continued togrowas a result of pricingof products for home sellers and increasing sales of value-added products.
2 500
2,467 SEK
+ 40 %
2 000
1 500
1 000
500
0
2017
2018
2019
2020
2021
TIME ON SITE 2)
On average, every adult Swede spent 37minutes on Hemnet every month during 2021. The pandemic generated a record interest in homes. During the autumn of 2021 the extreme interest weakened somewhat, but Hemnet use remained at higher levels than prior to Covid.
65
63.7 Mhours
-1 %
52
39
26
13
0
2017
2018
2019
2020
2021
NUMBER OF VISITS PER MONTH 2)
During 2021, on average, Hemnet had more than 60 million visitors per month. This makes us Sweden’s largest residential property platform by far. The pandemic years led to record traffic and at the end of 2021 traffic was at levels well above 2019.
65
61.4 Mvisits
-2 %
52
39
26
13
0
2017
2018
2019
2020
2021
1) Figures for 2017 refer to consolidated accounts of Hemnet Group AB, prepared in accordance with IFRS, with the addition of the Hemnet Sverige Group’s results for January 1-8, 2017, when this was acquired by the new group on January 9, 2017. 2) Hemnet and SCB (Central Bureau of Statistics). Refers to all Swedes over the age of 14. 3) Google Analytics
6 · HEMNET GROUP | ANNUAL AND SUSTAINABILITY REPORT 2021
2021 IN NUMBERS
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