Counterfeiters also force companies into diverting resources to policing and protecting their brand, pull- ing necessary resources away from critical business operations. Sadly, small and medium-sized manufacturers are the most likely to be harmed the most by the coun- terfeit market and risk being driven out of business as they are unable to offset losses from counterfeit- ing activities. Of course, consumers themselves are put at great risk from counterfeit products.According to Customs and Border Protection, 16 percent of the 31,560 ship- ments of counterfeit goods seized in 2016 contained products posing threats to consumer health and safety. “Counterfeiting is a complex problem that requires unwavering commitment from the private and public sectors to solve,” Brian H. Monks, Vice President and Chief Security Officer, UL.“UL’s Project Centurion, an effort to reduce counterfeit products in the market- place by leveraging a global safety network, led to over 270,000 counterfeit UL Marked products seized globally in 2019, valued at $23 million. UL’s Anti-Coun- terfeiting Innovation Center combines expertise from law enforcement, retailers, e-commerce platforms, government officials and others to address complex Counterfeiting Growth (Cont’d from Page 4)
counterfeiting challenges, reframe problems and im- plement innovative solutions.The Center aims to lead in anti-counterfeiting innovations that drive globally relevant, cost-effective solutions that advance public safety and build capacity within law enforcement and private sector organizations to combat IP crime.” Tackling The Problem A strong and concerted effort is required to tackle this enormous problem. NAM suggests a series of specific actions that all stake- holders can take to reverse the rising tide of counterfeit products.These solutions fall into five areas: Requiring E-Commerce Platforms to Reduce the Availability of Counterfeits Congress should pass legislation requiring e-com- merce platforms to improve vendor screening, remove counterfeit listings and share information with brand owners and consumers. Legislation could assign con- tributory liability if they fail to act. Modernizing Enforcement Laws and Tactics to Keep Pace with Counterfeiting Technology U.S. laws should be modernized to match enforce- ment needs. This includes updating the definition of counterfeit goods and contributory liability and ensur- ing the full enforcement of existing laws to prevent
(Cont’d on Page 9)
Digitize and Automate Your Entire Flexographic Platemaking Operation
• Your Customers have the option to place and follow orders in CORE • Branded to your company to make CORE an extension of your business • Automated quoting provided by CORE • Print Cards are made available for review and approval in CORE • Customer’s Machine data is stored in CORE for instant access and accuracy • Shipping data keeps everyone focused on performance due to CORE • Only technical requirement needed is a computer and an internet connection Prepress - Quality Control - Quoting Platemaking - Mounting - Shipping Monitor Order Backlog - Invoicing All scheduled through CORE
Request a convenient Webex to see how CORE can benefit your facility.
For More Information Please Contact Us 971-235-2757 Or By Email ralphj@colortechnology.com
Make CORE your production process management and quality control SAAS solution.
Flexo Market News August 3, 2020 7
www.nvpublications.com
Made with FlippingBook Online newsletter