16–19 PREVIEW DAY 15 MAY SOMERSET HOUSE MAY 2024
EXHIBITOR BROCHURE 2024
'The photography event of the year' The Guardian
'The world's most glamorous photography Fair' The Times
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Photo London 2024
The ninth edition of Photo London will take place at Somerset House 16–19 th May 2024, with aVIP Preview Day on 15 th May. Photo London is the leading international Fair in showcasing the very best of the past, present and future of photography, and celebrates the medium in all its forms. From emerging contemporary artists to historic and iconic masters, Photo London brings together Exhibitors from across the globe presenting images from the dawn of photography to new pieces that redefine the medium. The eighth edition of Photo London was a resounding success, having seen 35,000 visitors, major acquisitions by international institutions, and important sales to private collectors. 125 Exhibitors from 56 cities worldwide took part and numerous reported sell-out booths and strong sales in each section of the fair. Photo London Digital will also return for its fifth edition.The digital fair supplements the physical event, allowing participation for those unable to travel.
Applications for the ninth edition of Photo London are now open. Visit photolondon.org/register
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The Fair
Based in the grand surroundings of Somerset House in London’s West End, Photo London takes over the entire Somerset House site to bring together many of the world’s leading galleries and dealers as well as providing a platform for emerging galleries and artists pushing the boundary of the medium.The rooms and halls of this former palace provide a sequence of interlinked spaces of varying character and size. Each room presents a unique space of museum quality and appearance. The central courtyard pavilion provides the option for a more traditional form of art fair booth.
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Curatorial Committee With space for over 100 Galleries, Photo London prides itself on building strong, supportive relationships with all our exhibitors. Under the Chairmanship of Philippe Garner, our independent Curatorial Committee – comprised of some the field’s most esteemed professionals – review each application and work with our galleries to ensure the quality of the Fair is upheld. The Committee’s role is to select galleries that they feel will enhance and expand the diversity and quality of the Fair.They not only look to select galleries that will add to the variety of photographic practice, but those that demonstrate their curatorial expertise through exciting and innovative exhibition proposals. At Photo London we believe in transparency and clarity with our collectors and audience.Therefore, we ask that Exhibitors show only lifetime prints. In exceptional circumstances our Curatorial Committee will allow some posthumous prints, if our strict regulations are adhered to (these can be found in ourTerms and Conditions).
Our Committee members are:
Martin Barnes Senior Curator, Photographs at the Victoria and Albert Museum, London Sofia Vollmer de Maduro Director and Curator of the Alberto Vollmer Foundation collection Renee Mussai Artistic Director atThe Walther Collection, Germany Brandei Estes Former Head of Photographs (Europe, Middle East and Africa), Sotheby’s
Philippe Garner (Chair) Former Director of Christie’s and
International Head of Photographs and 20th Century Decorative Arts and Design
Simone Klein Former Global Director of Print Sales at Magnum Photos Tristan Lund Art Consultant, Dealer and Collection Curator ofThe Incite Project, a UK based collection of photojournalism and documentary photography
'This year’s fair provided rich insights into the many exciting new directions in which photographic image-making is evolving across the globe, from the enlistment of Artificial Intelligence to a widespread interest in revisiting traditional chemical techniques, Photo London proved once again a stimulating showcase both for contemporary creativity and for established and historic achievement in this field.'
— Philippe Garner, Chair 2023
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Photo London’s acclaimed Discovery section is a much-loved area dedicated to creating an exceptional platform for the future of contemporary photography. Galleries here must be under 8 years old upon application.With a dedicated Discovery Ambassador to assist new galleries in their upward trajectory, Photo London is proud to support the careers of young gallerists, artists, and photographers. Emerging Galleries & Photographers
'Our first participation to Photo London allowed us to show renowned artists as well as emergent ones. It was a delight to realise the public showed interest in all three of the photographers we were showing. We did not know what to expect as it was our first participation, and I believe it is safe to say it was a really successful first edition for us. Everything was made easier by Sophie and Alexandra from the Photo London team and we encountered a public that was very receptive to our proposal. It was a pleasure participating and meeting the London crowd. Thanks to the curator who toured the fair and presented our booth to their groups, we were able to meet new collectors and show light to not only renowned artists but also on more emerging ones. It was a pleasure seeing the response was so positive both from the public and from the professionals.' — Galerie Echo 119 (Paris)
Emerging Photographer Award Launched during the first edition of Photo London in 2015, the Emerging Photographer Award spotlights new talents exhibiting at the Fair, in partnership with Nikon. The Photo London x Nikon Emerging Photographer 2023 Award was won by Léa Habourdin, represented by Fisheye Gallery (Paris). The previous award winners are: - 2022, Max Miechowski - 2021, Heather Agyepong - 2020, Marguerite Bornhauser
- 2018,Tania Franco-Klein - 2017, Mimi Cherono Ng’ok
- 2016,Thibault Brunet - 2015, DaisukeYokota
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Exhibitor Experience
'Photo London was an edgy and refreshing fair in the London art scene. We enjoyed participating in the fair this year.The organization was great, and the team was super professional and detail oriented. The curators who worked during the fair, providing tours to the gallery spaces, helped explain and engage the public with the works presented in the booth and brought a diverse audience. The Somerset House building is a fabulous scenario, and together with the new Director's approach to the art fair, it brought us a vibrant experience.' — Artemis, Lisbon
'We had a ball at Photo London, despite this being the first time both of our artists, Fan Ho and Yasihiro Ogawa to exhibit in the UK, both artists proved to already have a strong following. Many were excited to see the works for real while others were thrilled to discover them. Our goal though was not just merely sales. Our main goal was to open doors for our program, and catch the attention of museums, institutions, publishers, and even other galleries to hopefully collaborate with in the future to support our unique Asian focused program and create more awareness for Asia’s finest artists in the West. Fan Ho never has been exhibited in a museum context in Europe or UK before and we managed to make some steps towards that in the future at Photo London.' — Blue Lotus, Hong Kong
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'We are very happy to have participated in Photo London fair! Being both an exhibitor and experiencing the fair was an absolute joy. It was a true success!Thank you to everyone who made this fair experience unforgettable.' — Ira Stehmann Fine Art, Munich
'Showing at Photo London with my three Australian artists was a dream come true. Beautiful Somerset House was the perfect setting to meet collectors, curators and artists. We had a fabulous experience in all areas and thank the Photo London team for all their hard work.' — Mars Gallery, Melbourne
'I was very happy with my booth. I saw clients I had not seen for quite a while and JustineTjallinks in particular had great success!' — Galerie Sophie Scheidecker, Paris
'Photo London was really terrific this year. Wandering around the Fair, I was struck by the fact that there were more museum quality pieces on show than any other art fair I can think of.... We had an amazingly strong opening day and through the course of the Fair we met a several major new long-term clients who brought important works by, Brancussi, Weston and Brandt amongst others. — Grob Gallery, Geneva
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'It was an absolute delight for Patricia Conde Galería to have the opportunity to showcase Mexican photography to the public. We extend our heartfelt gratitude to Photo London and Candlestar for their meticulous planning, ensuring everything was in place for the gallery's scheduled opening. In addition, we were genuinely impressed by the friendly and attentive nature of the staff, who went above and beyond to cater to our needs. We sincerely hope that this marks the beginning of a meaningful and enduring relationship between Mexican photography and the discerning audience of Photo London.' — Patricia Conde Galería, Mexico City
'We were very pleased with our participation in Photo London this year and were happy to be part of their programming. Maryam Palizgir won the Nikon Emerging Photographer Award People’s Choice vote. Sales were strong and people were very interested in Iranian Photography.' — Roya Khadjavi Projects /Nemazee Fine Art, NewYork
'It was so wonderful to be back in my hometown again for Photo London. The audience responded so well to our presentation and we made wonderful new friends and contacts for the future. It was especially gratifying that the glorious work of the great fashion photographer Lillian Bassman and the powerful imagery of our star landscape photographer Jeffrey Conley found new loving homes with a major Swiss private collector. The fair was another feather in the cap of the founders and their always hard-working team and their passion
and dedication to the medium of photography.' — Peter Fetterman Gallery, Santa Monica
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'We were a little anxious about presenting a stand of solely unique works as we knew it was a risk. But have been pleasantly surprised and the risk paid off. Sales have been good, 80% of works on the wall sold this year and look forward to planning for future editions.' — Open Doors Gallery, London
'Photo London 2023 has been the perfect event for us to launch New Dimension as an entity. At the fair we showed work by Sam Wright alongside launching a book we published titled "The City of the Sun". The book almost sold out during the fair. We're overwhelmed with the press we received alongside the overall reception of the project from the public, collectors and industry peers." — New Dimension, London
'Photo London 2023 was a real eye-opener for us. As first-time participants we were cautious with our expectations but every day we made good sales — even selling a photograph 5 minutes before closing time on Sunday! We had not anticipated such a steady stream of visitors, nor such a high degree of enthusiasm for photography in all its forms. Our experience of art fairs is you always suffer lulls of activity on certain days but with Photo London there was never a dull moment! At times the public’s enthusiasm for the work of Martin Parr overwhelmed us. Furthermore, the distance visitors had travelled impressed us — not only from within the UK but from mainland Europe, USA and China. We are now regretting not having got the gallery involved in earlier years' — Rocket Gallery, London
'Our focus on Italian photography was rewarded having sold all 3 artists which is always rewarding for me as a gallery owner taking risks.' — Podbielski Gallery, Milan
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VIP Engagement
Introducing Exhibitors to new collectors, curators, and institutions is one of our leading priorities.We understand the importance of providing the foundation for Exhibitors to build long standing relationships with new clients and pride ourselves on supporting our galleries year-round, continually updating ourVIPs with information about our galleries. The eighth edition of the Fair was attended by more international collectors than ever before, with individuals from the US, France, Canada, China, Israel, the Netherlands, Switzerland, Australia, Sweden and Spain. Among the museum acquisition groups were: Aperture Foundation (NewYork), Centre Pompidou (Paris), Fine Arts Museums of San Francisco, Foam (Amsterdam), Fotografiska (NewYork), Instituto Moreira Salles (São Paulo), Inter Art Center (Beijing), MAMCO (Geneva), La MEP (Paris), MuseumVoorlinden (Wassenaar), Museum of Modern Art (Warsaw), National Museum of Art (Washington, DC),The Getty (Los Angeles) and Tate,Victoria & Albert Museum, Royal Academy and Serpentine Galleries (London). Photo London’sVIP programme of events and talks have long been regarded as one of the world’s best - engaging and expanding our VIP audience of over 17,000 throughout the year. Our popular internationalVIP Programme complements the activities happening at the Fair, providing our collectors with an exciting array of events to attend. In 2022 Photo London partnered with CREO. CREO are the organisers of PHOTOFAIRS Shanghai, the leading destination in Asia-Pacific collecting photo-based art and the recently launched PHOTOFAIRS NewYork.This partnership will further develop the contemporary photography art market by combining resources and providing galleries, artists, and collectors with an enhanced range of opportunities for engagement and discovery.
'We are very happy after the excellent reception, interest and incredible feedback that our exhibition project has received from curators, critics, museums, institutions and the general public.The fact that our proposal of Latin American photography next to Lestido, Zuviría, Brodsky & Porter has stood out in the Somerset House as one of the most political but poetical solid & forceful proposals of the fair fills us with pride and satisfaction.' — Rolf Art, Buenos Aires
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Global Media Partner
As a proud sponsor of Photo London, the FTWeekend Magazine dedicates a special printed supplement each year celebrating ‘London’s international photography fair' in addition to digital and printed advertisements ahead of the Fair featuring the full gallery list.
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Media Coverage And Promotion
Working with PR teams internationally, the Fair is an exceptional global platform for Exhibitors. Photo London has extensive media partnerships with some of the world’s leading titles such asThe FinancialTimes,The British Journal of Photography, Aesthetica magazine, Art Press, Art Review, Burlington Magazine, and LUX magazine; resulting in long- term, in-depth, cross media coverage of the best work Photo London has to offer. We have built great relationships withThe Guardian,TheTelegraph, The NewYorkTimes, El Pais, Le Figaro, Le Monde; lifestyle titles such asVogue, Harper’s Bazaar, Elle, Forbes,TheWorld of Interiors and Monocle; and art media such asThe Art Newspaper, Beaux Arts, Aesthetica, Le Journal des Arts and Le Quotidien des Arts. In 2023 we reached an online readership of 1.86 billion, with 4.37 million views across 110 pieces of coverage.
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EXHIBITORS’ 2023
FOTOGRAFÍA MAROMA A LIVING GALLERY OF MEXICAN PHOTOGRAPHY Photo London is proud to host ‘Fotografía Maroma’ which comes to London having been at Art Basel Miami Beach and ZONAMACO, Mexico City.The work will become part of the permanent collection at Maroma, a Belmond hotel, Riviera Maya.
GALLERIES
Iconic London inside-out Brussels Ira Stehmann Fine Art Munich Isolina Arbulu Marbella Koman Fine Art Vero Beach Koop Projects Brighton Lee Miller Archives UK LIGHTWORKS Sydney Litehouse Gallery London Litvak Contemporary Tel Aviv LS10 Gallery London MAÂT GALLERY Paris MAGNUM London, Paris MARS Gallery Melbourne Messums London London Michael Hoppen Gallery London
UP Gallery Hsinchu City VirginiaVisualArts London WILLAS contemporary Oslo, Stockholm Zen Foto Gallery Tokyo
193 Gallery Paris, Venice 29 ARTS IN PROGRESS gallery Milan Aho & Soldan Photo and Film Foundation Helsinki Albumen Gallery London Alessia Paladini Gallery Milan ARTCO Gallery Berlin Artemis Gallery Lisbon ARTITLEDcontemporary Amsterdam Atlas London Augusta Edwards Fine Art London BILDHALLE Amsterdam, Zurich Black Dwarf Foundation Poland Blue Lotus Gallery Hong Kong Bonne Espérance Gallery Paris CAMERAWORK Gallery Berlin Camilla Grimaldi Italy Carlos Caamaño Foto Galería Lima Catherine Edelman Gallery Chicago Centre for British Photography London Christopher Cutts Gallery Toronto Cob London Crane Kalman Brighton Brighton CYLNDERGALLERY London DIORAMA Paris, Milan DURAN MASHAAL Montréal Echo Fine Arts Vallauris Echo119 Paris Ed Cross London Eleven Fine Art Twickenham espace_L Geneve Fabrik Media Los Angeles Fisheye Gallery Paris, Arles Fiumano Clase London Flowers Gallery London, Hong Kong Galerie OlivierWaltman London, Miami, Paris Galerie Sophie Scheidecker Paris GALERIE XII Paris, Los Angeles Galerie—Peter—Sillem Frankfurt am Main Galleri K Oslo Galleria Heino Helsinki GALLERIAVALERIA BELLA Milan
PUBLISHERS
5Uhr30 Köln ACC ART BOOKS Woodbridge
Aperture New York AtelierEXB Paris BLOW UP PRESS Poland Dewi Lewis Publishing Stockport Hoxton Mini Press London imageless Shanghai Jane&Jeremy Brighton KEHRER VERLAG Heidelberg Overlapse London Schilt Publishing & Gallery Amsterdam Setanta Books London Thames & Hudson London
C
C
M
M
N.Smith Gallery Sydney New Dimension London
Y
Y
Nil Gallery Paris O Gallery Tehran
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CM
MY
Open Doors Gallery London OSMOS NewYork, Stamford OstLicht. Gallery for Photography Vienna PACHEANNE ANDERSON Hove Patricia Conde Galería Mexico City Persons Projects Berlin Peter Fetterman Gallery Santa Monica Photon Gallery Lubjiana, Vienna PODBIELSKI CONTEMPORARY Milan Podgorny Robinson Gallery St Paul de Vence Purdy Hicks Gallery London Robert Hershkowitz Ltd London ROBERT MORAT GALERIE Berlin ROCKET London ROLAND BELGRAVE Brighton Rolf Art Buenos Aires, Argentina Roya Khadjavi Projects/ Nemazee Fine arts NewYork, London SCAD Savannah Shtager&Shch London Sid Motion Gallery London SmithDavidson Gallery Amsterdam, Mexico City, Miami The Music Photo Gallery Buenos Aires The Photographers’ Gallery London THINK+feel Contemporary Miami THIS IS NO FANTASY* Victoria T.J Boulting London Suite 59 Gallery Amsterdam The Empty Circle New York
MY
CY
CY
CMY
CMY
K
K
SPECIAL EXHIBITORS
AUTOFOTO London Autograph London HAHNEMÜHLE STUDENT AWARD I MATTER CASE Art Fund LensCulture Amsterdam Photo London x Nikon Emerging Photographer Award Kraszna-Krausz Foundation London The Ian Parry Photojournalism Grant London PUBLIC PROGRAMME MARTIN PARR: RECENTWORKS MASTER OF PHOTOGRAPHY 2023 WRITING HER OWN SCRIPT Centre for British Photography FOTOGRAFÍA MAROMA Belmond
Horizonte II , Margot Kalach, 2022
Position andTrajectory , Ilán Rabchinskey, 2022
Gallery Japanesque* Paris GAOTAI GALLERY Urumqi GLOBART Istanbul Grob Gallery Geneva, London Homecoming Gallery Amsterdam
*Digital only
Trapping the Moon , Patricia Lagarde, 2022.
Estenopeica Digital III , Javier Hinojosa, 2022
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Our Digital Reach
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Photo London social media
Newsletter 50.4k subscribers, of which 15.7KVIPs Average open rate 48.7%
The Photo London community on social media has a strong footprint, bringing together an international and vibrant audience across our different platforms. What visibility is available for our exhibitors across our social media channel?
Social media combined following: 151.8k
• Posts
Instagram Following: 102k
• Story
•Take over
Monthly Impressions: 12k (1.2M during the Fair month) Average monthly reach: 8.2k (572k during the Fair month)
• Reel inclusion
Facebook Following: 27.3k Monthly Impressions: 11.8k (4.33M overall impressions) Average monthly reach: 9.6k (3.5M overall reach)
Twitter Following: 18k Monthly Impressions: 851k (256.15k overall Impressions) Average monthly reach: 574k
LinkedIn Following: 1,120
Monthly Impressions: 5,332 (16.2k during the Fair month) Average monthly reach: 2,179 (6.76k during the Fair month)
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Website
Magazine
Photo London Magazine
• 25 Photo London Magazines related to the 2023 Fair edition
• 1.3K average unique monthly visitors, 100K average monthly page views
• •
20K average monthly unique visitors 60K average monthly page views
• 80K visitors and 200K page views during the fair month
Digital audience Top 10 locations
• • • • • • • • • •
United Kingdom United States
Germany
France China
Italy
Netherlands
Spain
Canada
Switzerland
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Catalogue
Mobile Application Photo London App Mobile application IOs 524 Downloads Android 100+ downloads
Photo London catalogue
•
3589 downloads
•
9767 views
Bildhalle, Zurich + Amsterdam
Directors Mirjam Cavegn Julia Bonato
Exhibited Artists Jeffrey Conley Paul Cupido René Groebli Mika Horie Ilona Langbroek
Founded 2013
Bildhalle, founded in Zurich by Mirjam Cavegn, represents outstanding artists in traditional and contemporary photography. Since its establishment, Bildhalle has quickly become one of the most respected photographic galleries in Switzerland, acting within the long- standing Swiss tradition of photography and its promotion as an artistic medium. In 2020, Bildhalle opened a gallery space in Amsterdam and a year later, sealed this bold leap by launching a second location in the Dutch capital, thus consolidating its strong position in the Netherlands and European markets. In Amsterdam, Bildhalle presents a well curated selection of Dutch and international artists. In the interplay between selected established photographers of the 20th century and those of a younger generation who are expanding the medium, Bildhalle’s ambitious gallery programme aims to exert a positive influence on the reception and recognition of artistic photography through solo and group exhibitions, participation in international art fairs and the publication of high- quality photobooks.
Represented Artists Anna Cabrera Angel Albarran
Werner Bischof Martin Bogren Marguerite Bornhauser René Burri Jeffrey Conley Paul Cupido Renato D’Agostin Casper Faassen Amy Friend
Flor Garduno René Groebli Cig Harvey Thomas Hoepker Mika Horie Simone Kappeler Philipp Keel Kacper Kowalski Margaret Lansink Douglas Mandry Paolo
Pellegrin Schaap
Thirza
Willy Spiller Miriam Toelke Bastiaan Woudt
Stauffacherquai 56 8004 Zürich Switzerland Hazenstraat 15H 1016 SM Amsterdam The Netherlands Willemsparkweg 134H 1071 HR Amsterdam The Netherlands
j.bonato@bildhalle.ch bildhalle.ch
@bildhalle
René Groebli Sitting Nude, The Eye of Love, Paris, 1952 Platinum Palladium print 88x129 cm
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Michael Hoppen Gallery
Directors Michael Hoppen James Dwyer
Exhibited Artists Nobuyoshi Araki
Tim Walker Sarah Moon Ori Gersht
Founded 1992
John Bulmer Tiina Itkonen Richard Learoyd Sirkka-Liisa Konttinen
The Michael Hoppen Gallery was founded on a passion for photography. It is known for nurturing the careers of new and interesting artists and exhibiting them alongside acknowledged 19th, 20th and 21st-century photographic masters. In June 2021, after 29 years spaced over three floors in the heart of Chelsea, west London, it moved to an archive space in nearby Notting Hill. The breadth of the gallery’s collection is mirrored in the diversity of its collector base, ranging from public and private museums, corporate collections and experienced collectors to first-time buyers of photographic art. Michael Hoppen Gallery aims to present visitors with something unexpected that will broaden their perception of what photography can be, while providing the expertise to understand it. The gallery maintains a vigorous publishing programme. In 2007, it released Eyes of an Island in conjunction with a major exhibition of influential Japanese photography since 1945. Over the past 15 years, it has cemented its relationship with Japan and now has one of the most extensive collections of post-war Japanese photography outside Asia.
2023
Harley Weir Colin Jones
Ishiuchi Miyako Daido Moriyama Peter Beard Bill Brandt Kikuji Kawada Eikoh Hosoe
Unit 10, Pall Mall Deposit 124-128 Barlby Road
London W10 6BL United Kingdom
gallery@michaelhoppengallery.com michaelhoppengallery.com
@michaelhoppengallery
Tim Walker Guinevere van Seenus, 20 mattresses and 1 hot water bottle, Fashion: Vivienne Westwood, Glemham Hall, Suffolk, England , 2006 Archival pigment print, mounted, framed 81.2x104.9cm
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Partnerships
Photo London partnerships are strategically developed to engage with a wider audience, reinforce the authority of the fair and increase the brand awareness. Through the Photo London partnerships, exhibitors can develop opportunities such as:
• Increase brand visibility
• Expand the reach to key audiences within the industry: Photography, Media & Culture, Luxury brand, Contemporary Arts
• Develop their network
PRINCIPAL PARTNER Royal Bank of Canada
PRESENTING PARTNER Belmond
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OFFICIAL PARTNERS
Nikon
Nikon, the leading innovative camera and technology brand, is an official partner of Photo London and its online Academy. Nikon is also the key partner of the Photo London Emerging Photographer of theYear Award, which is assigned to a young artist showing at Photo London. https://photolondon.org/event/photo-london-x-nikon-emerging- photographer-award-2/
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OFFICIAL PARTNERS
Hahnemühle
Photo London partners with esteemed photographic paper manufacturer, Hahnemühle, in supporting young talent emerging from students enrolled in photographic degrees at UK universities through the Photo London X Hahnemühle Student Award.
https://photolondon.org/event/hahnemuhle-student-award/
ONLINE PARTNER
Artsy
In partnership with Artsy, Photo London creates an online Fair, rolled out across the digital channels of both Photo London and Artsy.
2023’s Digital Fair reached 82 countries, registered 59,469 fair page views and 25,916 artwork views.
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LOGISTICS PARTNER AND BREXIT
If you choose to ship with our logistics partners,The British Shop, they will handle all export / import clearance processes from collection to delivery. EU based Exhibitors will now have ImportVAT levied on work brought into the UK at 5% of the work’s sales value. However, shipping withThe British Shop can use the British Shop’s government approvedTemporary Admission account to defer the payment of importVAT. By doing so, EU based Exhibitors will only pay ImportVAT at 5% of the sale price when the work is sold to a UK based buyer. If the work is sold to a non-UK based buyer ImportVAT will only be charged in the destination country upon arrival to the destination country and if the work is unsold none will be charged. If you are a European gallery, you will no longer pay 20% VAT on your booth fees and extra stand orders.
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Exhibitor Packages
Costs at Photo London vary depending on location in the Fair.
Cost per square metre before September
Cost per square metre after September
Location
Courtyard Pavilion
£720
£740
Ground Floor of Somerset House
£630
£650
First Floor of Somerset House
£575
£595
Discovery
£420
£435
Costs include:
Booths in the courtyard range from 25m2 – 65m2 and are of a fixed size.
• A full profile for your gallery/organisation on the Photo London website. • Free press and marketing for your gallery and exposure across the Photo London network.
Booths in the house vary from approximately 15m2 to 75m2 square metres and are of a fixed size. Additional walls, lights, power and other booth constructions are available at extra charge.
• Preview passes andVIP passes for your clients. • Entry in the Photo London digital catalogue and app • Exhibitor exclusiveWi-Fi network • 1 light per 5m2 • Daily cleaning of your booth
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Application Process
All applications for Photo London 2024 must be submitted through our online application form, available here: photolondon.org/register
Successful applicants will be invoiced in 3 instalments:
1. Fixed rate joining fee depending on booth size: a. Large space: £4,000 (+VAT) b. Medium space: £2,500 (+VAT) c. Small: £1,000 (+VAT) d. Discovery: £800 (+VAT) Once exhibitor booth locations and exact sizes have been decided, your invoice will be adjusted accordingly.
Application Steps:
1. Register online to create an account to access the application form
2. Complete basic information about your gallery or organisation, as well as a brief booth proposal. Applicants may amend the content of their application until the final submission deadline, providing they use the save and return function.
2. First 50% of the remaining booth fee to be paid by 30 st November 2023
3. Pay the application fee of £300 (+VAT)
3. Second 50% of the remaining booth fee to be paid by 31 st January 2024
Applications will not be considered unless they have been completed in full and the application fee paid. Applications will be reviewed throughout the application process. The Curatorial Committee will meet in early November.
All Exhibitors must have paid their joining fee to gain access to their Exhibitor Portal and complete other Compulsory Forms in the lead up to the Fair. No specific locations will be guaranteed to Exhibitors who miss the deadlines for invoice payments. Late payments may result in the location being offered to waitlisted Exhibitors. Exhibitors must ensure all further invoices are paid in full to gain access to the site during set-up for the Fair. The deadline for applications is 27 th October 2023 . Any application received after 27 th October will be subject to a 25% late submission fee on the booth fees.
We look forward to receiving your application and welcoming you to Photo London 2024.
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For queries regarding the online application process contact:
Kamiar Maleki Director Kamiar@photolondon.org
The materials and concepts contained herein are the exclusive property of Candlestar Ltd and are being provided to you for the sole purpose of evaluation and consideration.The ideas and all material shall at all times remain the sole property of Candlestar Ltd, unless otherwise provided in an agreement entered into with Candlestar Ltd to execute the concept(s) contained herein. Any disclosure, reproduction or use of these materials or ideas, in whole or in part without express written consent of Candlestar Ltd, is strictly prohibited. All names, titles, taglines, slogans, catch phrases or other potential trademarks (“titles”) shown in the above proposal and presentation are “working titles” only. Legal review may be required before they can actually be used.
Sophie Parker Associate Director Sophie.Parker@candlestar.co.uk +44 (0)207 759 1172 Alexandra Olczak Fair Manager Alexandra.Olczak@photolondon.org +44 (0)207 759 1172
photolondon.org
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