Photo London 2024 Exhibitor brochure

'We were a little anxious about presenting a stand of solely unique works as we knew it was a risk. But have been pleasantly surprised and the risk paid off. Sales have been good, 80% of works on the wall sold this year and look forward to planning for future editions.' — Open Doors Gallery, London

'Photo London 2023 has been the perfect event for us to launch New Dimension as an entity. At the fair we showed work by Sam Wright alongside launching a book we published titled "The City of the Sun". The book almost sold out during the fair. We're overwhelmed with the press we received alongside the overall reception of the project from the public, collectors and industry peers." — New Dimension, London

'Photo London 2023 was a real eye-opener for us. As first-time participants we were cautious with our expectations but every day we made good sales — even selling a photograph 5 minutes before closing time on Sunday! We had not anticipated such a steady stream of visitors, nor such a high degree of enthusiasm for photography in all its forms. Our experience of art fairs is you always suffer lulls of activity on certain days but with Photo London there was never a dull moment! At times the public’s enthusiasm for the work of Martin Parr overwhelmed us. Furthermore, the distance visitors had travelled impressed us — not only from within the UK but from mainland Europe, USA and China. We are now regretting not having got the gallery involved in earlier years' — Rocket Gallery, London

'Our focus on Italian photography was rewarded having sold all 3 artists which is always rewarding for me as a gallery owner taking risks.' — Podbielski Gallery, Milan

Photo London Application Brochure 2024 | 12

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