Photo London 2024 Exhibitor brochure

VIP Engagement

Introducing Exhibitors to new collectors, curators, and institutions is one of our leading priorities.We understand the importance of providing the foundation for Exhibitors to build long standing relationships with new clients and pride ourselves on supporting our galleries year-round, continually updating ourVIPs with information about our galleries. The eighth edition of the Fair was attended by more international collectors than ever before, with individuals from the US, France, Canada, China, Israel, the Netherlands, Switzerland, Australia, Sweden and Spain. Among the museum acquisition groups were: Aperture Foundation (NewYork), Centre Pompidou (Paris), Fine Arts Museums of San Francisco, Foam (Amsterdam), Fotografiska (NewYork), Instituto Moreira Salles (São Paulo), Inter Art Center (Beijing), MAMCO (Geneva), La MEP (Paris), MuseumVoorlinden (Wassenaar), Museum of Modern Art (Warsaw), National Museum of Art (Washington, DC),The Getty (Los Angeles) and Tate,Victoria & Albert Museum, Royal Academy and Serpentine Galleries (London). Photo London’sVIP programme of events and talks have long been regarded as one of the world’s best - engaging and expanding our VIP audience of over 17,000 throughout the year. Our popular internationalVIP Programme complements the activities happening at the Fair, providing our collectors with an exciting array of events to attend. In 2022 Photo London partnered with CREO. CREO are the organisers of PHOTOFAIRS Shanghai, the leading destination in Asia-Pacific collecting photo-based art and the recently launched PHOTOFAIRS NewYork.This partnership will further develop the contemporary photography art market by combining resources and providing galleries, artists, and collectors with an enhanced range of opportunities for engagement and discovery.

'We are very happy after the excellent reception, interest and incredible feedback that our exhibition project has received from curators, critics, museums, institutions and the general public.The fact that our proposal of Latin American photography next to Lestido, Zuviría, Brodsky & Porter has stood out in the Somerset House as one of the most political but poetical solid & forceful proposals of the fair fills us with pride and satisfaction.' — Rolf Art, Buenos Aires

Photo London Application Brochure 2024 | 13

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