Impact Church - Strategic Plan with Marketing & Branding

Table of Contents

1.

STRATEGIC ARTICULATION MAP

3

1.1 EXECUTIVE SUMMARY

6

1.2 CRITICAL INITIATIVES

10

1.3 FOCUS GROUP SESSIONS

31

1.4 REVIEWAND ASSESS CURRENT BRAND & MARKETING

44

1.5 GO-TO-MARKET STRATEGY

64

1.6 BRAND AND MARKETING STRATEGIC ARTICULATION

71

1.7 BRAND AND STYLE GUIDE

77

1.8 ASSESS CURRENT ORGANIZATION, PROCESSES AND SYSTEMS

93

1.9 DEVELOP MARKETING AND BRANDING PLAN

100

1.10 DEVELOP GO-FORWARD ORGANIZATION

101

1.11 APPENDIX – FOCUS GROUP TRANSCRIPTS

102

1.12 APPENDIX – PULSE CHECK RESPONSES FROM TRIBUTE VIDE

123

1.13 APPENDIX – AVATAR COMMENTS FROM FOCUS GROUP

132

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Strategic Articulation Plan Marketing and Branding Strategy

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