2018-19 Sponsorship Prospectus-final

AmericanSocietyonAging 575Market Street,Suite2100 San Francisco,CA94105-2869


Models from Shanghai p.4 |ChicagoSister Citiesprogram shares bright ideas.

AdvocatesPersist! p.8 |Supporting indigenouspeople andcaregiversand endinghunger.


Coveringadvances in research, practiceandpolicynationwide www.asaging.org

MAY–JUNE 2018 volume xxxixnumber 3

Sponsor a Column in Aging Today ! ASA’s bimonthly news and feature publication, Aging Today, is read cover-to-cover by thousands of professionals who work with older adults. Have a presence in this publication by sponsoring and contributing content in one of the following areas for six issues (one full year) at a time. (Please note, this is not an advertorial opportunity and sales pitches are not appropriate.)

thebimonthlynewspaperof theAmericanSocietyonAging

Topof theagingadvocacy agenda: familycaregiving, elderabuseand isolation

In this issue

FORUM When “goodenough” isn’t: thenewpush fornursing home reform page3 AiA18 Highlights from the2018 Aging inAmerica Conference pages5, 15, 16

aging. After working in direct service, clinical socialwork andmanaging aging services, I’ve spent the past 30 years as a facultymemberattheUniversityofSouth- ern California’s LeonardDavis School of Gerontology.Tome,andIsuspecttomany AgingToday readers, it isclear that large swathsofolderpeople arenotgetting the help theyneed to survive, let alone thrive in our abundant and prosperous society. Understanding researchfindings andpol- icy issuesprovides a foundation for advo- cateswhose role is to give voice to those most likely to be absent, drowned out or ignored in policy debates. In considering which advocacy issues in aging aremost pressing, I have selected three: family caregiving,elderabuseand isolation. FamilyCaregiving Pop didn’t needmuch care and the con- cepts of caregiver burden and stress— eventhenotionthatfamilymemberswere “caregivers”—were not part of the 1950s

By KateWilber W hen I was 6 or 7, a favorite activitywastovisit“Pop,”my 86-year-old great grandfa- therwho lived upstairs inmy grandpar- ent’shouse.Popentertainedvisitors from aMorrischair,encircledbyastashofhard Mostcaregivers lackavoice in policydiscussions,whenwhat theyneed isamegaphone. candy, his parakeet and a pile of reading material.Popwasmobileenough tocome downstairs on his birthday, and prepare his ownmeals, except for dinner,which was brought up frommy grandmother’s kitchen. One winter evening, my aunt delivered the trayand found thatPophad diedquietly inhischair. RegularvisitswithPopandotherolder relatives sparkedmy lifetime interest in

INFOCUS Advocacy inaging:

anupdate page 7

lexicon.Butwhat about caring forpeople whoweremore sick or frail?The answer came a decade laterwhen a stroke par- tially paralyzedmy grandfather, stealing hisabilitytocommunicate.He lived inthe hospital formore than amonth,withmy grandmother by his bedside feeding him andreading tohimwhile thenursingstaff attended tohismedicalneeds.

2018ASAAWARDS TheGraduateStudent Researchand NOMAAwardwinners pages 11, 13

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Going itsownway:howoneAAA builtbusinessacumen,fiscal strengthand qualitycommunity service

Policysummitpanelistsurge: find thewill toact! T he midterm elections will be a public referendum on howwe as a community and nation intend

By Sherry Leach and JacobBielecki E ditor’snote:TheSCANFoundation, The JohnA.Hartford Foundation, theAdministration forCommunity Living, theGary andMaryWest Founda- tion, the Marin Community Foundation and theColoradoHealth Foundation have united to funda three-yeargrant todevelop and establish the Aging and Disability BusinessInstitute (goo.gl/nz7ykU) ,housed withinn4a.Under the grant,ASAandn4a are collaboratingona seriesofarticlesand case studies in AgingToday thatwillhelp to prepare, educate and support commu- nity-based organizations and healthcare payers toprovidequalitycareand services.

to care for older adults,” said Shelley Lyford, president and chief executive of WestHealth,while introducing the West HealthAgingandPolicySummit at the 2018 Aging in America Conference. The Summit highlightedWestHealth’s find- ings from anational survey thatexplored what issues are ofmost concern to older adults in the upcoming elections, and publicperceptionsofkeypolicies. The Summit’s first panel featured Zia Agha, chiefmedical officer and executive vicepresidentofClinicalResearchatWest Health Institute;CherylBrown, commis- sioner at the California Commission on Aging and formermember of theCalifor- nia StateAssembly;BruceChernof,presi- dent andCEO ofThe SCAN Foundation; and Scott Leitz, senior fellow in the HealthcareDepartmentatNORC,Univer- sityofChicago.Panelistsdiscussed impli- cations of the new survey on how people feelabout theexistinghealthcaresystem. “Ourhealthcaresystem isaslow,evolv- ing train wreck,” said Agha. The study

Six-issue Sponsorship | $10,000–$15,000 (depending upon column length)

found that 44 percent of people did not seekmedicalattentionwhentheyweresick or injured; 40 percent had no scheduled routine physical or preventive healthcare visits;40percentskippedmedical tests;32 percenthadeithernotfilledaprescription, or stretched out medications they pur- chased; and one out of three Americans have to choose between paying for food, heatandhousingorhealthcare. Perhapsthemostalarmingfindingwas that survey participants reported they were more afraid of the healthcare bill than theywereofany illness. BruceChernofandmoderatorAnna Gorman; tohis left,CherylBrownand Dr.ZiaAgha. ScottLeitzspeaksonapanelat theWest HealthPolicySummit.Tohisrightare

and experiences seen inwebinars, confer- ences and publications, everyCBOwork- ingtobuild itsbusinessacumenandsecure itsfiscal futuredoesso in itsownway. Efforts to strengthen BoulderCounty Area Agency on Aging’s (BCAAA) long- termfiscal stability started in 1999,when BCAAA created the Aging Services

The call for community-based organi- zations (CBO) to become more business savvyhasbecomenearlydogmainthefield ofmanaged care. Based on the examples

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The R Word: Retirement What paths work best when contemplating retirement, and for those who are retiring, what are the latest trends? This column examines all aspects of the retirement path, and is placed on page 13, following the well-read “In Focus” section on a right-facing page, and is mentioned on page 1. The Political Age This column engages policy and political experts and features interviews and discussions that are forward-thinking and informative, providing an educational look at the most crucial issues around aging in the realms of politics and public policy. This column appears on page 5, a right-facing page immediately following the OpEd section. The Caregiving Landscape Today, there are many great organizations working to lighten the caregiving load, and this column will tap into them for new findings, explore policies that speak to the financial and physical impacts of caregiving, touch on workforce issues and showcase literature/memoir and other narrative journalism that makes caregiving come alive on the page. This column placement is on the back page for maximum exposure. Aging and Long-Term Care Uncertainty surrounds the issue of long-term care and America’s elder populations. This column explores current options for the various cohorts within the aging population and what is being done around policy, the reimbursement, financial and social issues of long-term care, as well as the evolution of aging in place. This column is placed on page 5, a right-facing page immediately following the OpEd section.

Disparities in Aging The “Disparities in Aging” column covers a wide range of topics, from barriers faced by African Americans in oral health to Asian American mental health disparities. Content provides essential evidence-based models of successful programs that spread awareness about and ameliorate disparities. It is highlighted on page 1 and generally placed after the well-read “In Focus” section on a right-facing page. Business and Aging This column highlights a successful or emerging business either run by an older adult or serving older adults as its customer base. Beyond just reporting on typical business metrics, our editors seek out stories that will inspire others in their business. This column appears on page 5, a right-facing page immediately following the OpEd section. Technology and Aging This column examines the most effective technologies and applied strategies that work (and don’t work) to support elders, their families and their caregivers. It hosts lively discussions by experts on the pros and cons of using technology to solve our issues in aging. The column placement is on the back page of the publication, for maximum exposure. The New/Old Workforce This column explores the caregiving workforce landscape and seeks to offer solutions for growing that labor pool, and addresses older workers and the issues and challenges they face. This column is placed on page 13, following the well-read “In Focus” section on a right-facing page, and is mentioned on page 1. The Economics of Aging This column examines trends, outlook and strategies on the economic front, offering new thinking on where we’re headed, economically, in the United States, and what we might learn from other countries on how they keep their economies healthy while caring for their elders. This column placement is on page 5, a right-facing page immediately following the OpEd section.

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