2018-19 Sponsorship Prospectus-final

For more than 60 years, individuals and organizations with an interest in the older adult market have looked to ASA as a partner and a resource. ASA’s programs attract thousands of professionals who work along the entire spectrum of aging services. We invite you to renew your support and engagement, or to join us for the first time.

Did you know? Americans are living three decades longer than they did a century ago. 1 in 3 Americans is 50+ and nearly 1 in 7 is 65+ . 1 in 5 adults over 65 is a person of color, and that figure will more than double by 2050. The number of older adults 50+ will grow by at least 16 million over the next decade. Older Americans own 63% of U.S. financial assets. Americans are staying in the workforce longer. 71% of citizens 65 and older reported that they voted in the 2016 election.

ASA Mission // ASA is the essential resource to cultivate leadership, advance knowledge, and strengthen the skills of our members and others who work with, and on behalf of, older adults. No other organization in the field of aging represents the diversity of settings and professional disciplines reached by ASA. Our 30,000 members and stakeholders are direct service providers, educators, administrators, policymakers, business people, researchers and students. Whether your goal is to increase brand awareness among professionals who engage with older adults or to launch a product or service in this market, ASA is here to support you.

ASAmembers and stakeholders at a glance

76% hold a master’s degree or higher

62% of members have been in the field of aging for ten years or more

80% are female


11% Entry-level coordinator, assistant

4% Administration

42% Recommend to decision- maker

22% Other

40% Senior level executive, director, CEO

3% Research

5% Policy & advocacy

27% Aging services

9% Consul tant

5% Business

9% Social work, counseling

9% Retired

12% Significant influence




13% Healthcare

19% Education

31% Mid-level manager

24% Decision-maker

15% Other

2  American Society on Aging

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