2018-19 Sponsorship Prospectus-final

New Funding Opportunities The American Society on Aging (ASA) is dedicated to creating new programs to meet the evolving needs of professionals who work in aging services, as well as the needs of businesses and organizations that are dedicated to enhancing the quality of life of older adults. The following are programmatic areas where ASA proposes working with foundations and corporations to create innovative new programs to benefit the field of practice. [Call to discuss these opportunities and the investment required.] Business Acumen Skills Development Preparing the field of aging services and supports [AAAs and CBOs] to work in a managed care environment by training professionals in the core competencies required, and by showing new models, best practices, and all the steps in between. Aging in Community Many older adults want to remain in their homes and neighborhoods as they age, close to familiar surroundings, family, friends and healthcare providers. Furthermore, they prefer not to be placed in the alternative institutional environment. ASA’s work here focuses on effective models that support this goal, featuring programs that have migrated from research into everyday practice. Workforce Development Expanding the workforce needed to care for, and serve, a rapidly growing aging population. The Institute of Medicine, in its critical report Retooling for an Aging America: Building the Health Care Workforce, called for the U.S. healthcare system to improve care for older Americans and to support older adults’ families in their care. ASA is responding by identifying and showcasing practical ways to make this objective an effective reality. Family Caregiving Caregiving is an issue that touches almost every life in America. To respond, ASA will train its members to train caregivers to implement practiced and effective responses to support family members caring for older adults. This program area would also include training and development in the caregiving focus area of dementia caregiving, built on models that have progressed from research into practice. Leadership Development ASA has a 30-year track record in leadership development, and offered the first intensive program in the country on diversity leadership, starting in the 1980s. ASA has trained more than 500 established and emerging leaders to help cultivate the next generation of leaders in the field of aging. In addition, with ASA’s Student and Emerging Professionals Constituency Group, with 500 student members and growing, ASA is a networker and developer of the next generation of professionals. Diversity is the lens through which ASA develops all of its programs. As many nationally recognized leaders who entered the field 40 years ago with the Older Americans Act consider retirement or a change of focus, new leaders are urgently needed to take their place. ASA has an exceptional track record in this area. Elder Abuse and Elder Justice For several decades ASA has been presenting educational programs and publishing articles on elder abuse and elder justice. The pinnacle of this work was the Fall 2012 issue of ASA’s quarterly journal, Generations, entitled “Elder Abuse and the Elder Justice Movement in America.” Following publication of this issue, ASA presented a National Forum on Elder Justice at its Aging in America Conference with content addressing elder abuse in all its guises—from physical to sexual to financial to neglect. ASA has continued to present educational programs on this critically important topic and

Our Vision The field of aging is diverse and highly skilled in the issues and opportunities facing older adults. As a result, the quality of life of older adults is enhanced.

Contact Carole Anderson at 415-974-9632 or canderson@asaging.org

20  American Society on Aging

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