West Coast Franchise Law - April 2022

3 Insane Events That Happened at Augusta National Golf Club

Augusta National Golf Club in Augusta, Georgia, is one of the most famous golf courses in the world. The golf club was constructed back in 1933 and has enthralled golfers of every skill level. Augusta is mostly known for the Masters Tournament, one of the four major championships on the PGA Tour. In its nearly 90-year history, Augusta National Golf Club has seen some crazy events. From hostage situations to near-death experiences, there’s no shortage of unbelievable stories that have taken place on the course. Below you’ll find three of the most bizarre events that have occurred at this golf club. Ronald Reagan’s Bizarre 1983 Round Many presidents throughout our country’s history have enjoyed the game of golf, and Ronald Reagan was no exception. While Reagan was in the middle of a round at Augusta, a man named Charles Harris rammed his pickup truck through a locked gate, stormed into the pro shop, took five hostages, and demanded to speak with the president. Reagan left the course after Harris refused to speak to him over the phone, then the police handled the situation from there. Reagan returned the next day to play an uninterrupted round.

The Years Without the Masters During World War II, golf was one of the last things people thought about. After seeing the bulk of their members sent overseas to fight in the war, the owners of the course came up with an alternative way to make money. They decided to allow cattle and turkeys to roam the course before they were ready for market. It took years for the foliage to return to playing shape. Death and Return At the 2018 Masters, a man named Johnny Pruitt got to live his dream by attending the championship as a spectator. He never made it to his seat though as an irregular heartbeat stopped his heart. Pruitt was taken from the course, and his heart was restarted with a defibrillator before he went into a coma. He awoke from the coma a week later, and Augusta invited him back to attend the 2019 Masters.

The Cost of Doing Business

WHEN AND HOW TO RAISE PRICES

It seems all economists can talk about these days is inflation and supply chain issues. Both of those factors are probably affecting your bottom line. Selling the same product for less profit isn’t sustainable

If annual increases don’t feel right to you, or you’re thinking about doing a second price increase in one year, there are several factors to consider. First, check out the competition. If similar businesses are charging significantly more than you, you’re probably in the clear. Similarly, if you have so much business that you’re having trouble keeping up with it, you can probably stand an increase. Finally, are customers satisfied with your service? If so, rising prices should make little impact. Once you’ve decided it’s time to raise prices, your mind has probably turned to the question of “how?” Start by choosing your time wisely. If you’re currently resolving customer service issues, hold off until your customers are happy. Next, consider ways to add value to your current offerings — giving customers more makes a price increase go down easier. Give your customers notice so they don’t face sticker shock, and be honest about your increased costs. Finally, be confident. If you receive questions about the increase, explain it, but don’t apologize for doing the right thing for your business. In the end, you’ll never make every customer happy. There will always be people angry about price increases, but the truth is that most of them will still keep coming back. A few won’t, but that’s okay. If you’ve got a solid product and strategy, you’ll have plenty of new customers to take their places.

in the long term, so price increases have followed.

If you haven’t raised your prices recently, it’s time to take the

matter under consideration. Still, the idea is scary. What if customers rebel? And how do you know if you really need to raise prices?

First, we would do well to remember that inflation is always an issue — we’re just paying more attention to it than usual. More often than not, prices go up over time, and many experts recommend building an annual price increase into your business model. At the very least, increase prices at the same rate as your costs. Otherwise, you’re doing the same work for less.

2

westcoastf ranchiselaw.com

Made with FlippingBook Ebook Creator