Colbert Packaging Presents TICCIT Program To Elementary Students Students from Riverview School in Silver Lake, Wisconsin, and Bittersweet Elementary School in Mishawaka, Indiana, recently learned the answers during a special presenta- tion given by corporate neighbor Colbert Packaging (col- bertpkg.com). Building on its tradition of educating stu- dents about sustainability and the circular lifecycle of trees and papermaking, Colbert employee teams reached more than 150 second- and third-grade students with ‘TICCIT’ presentations. TICCIT is an acronym for “Trees into Car- tons, Cartons into Trees.” After learning how paper is made from trees, students viewed photos from Colbert’s manufacturing locations showing huge rolls of paperboard ready to be loaded onto presses for printing, cutting, and gluing into cartons to hold medicines and various consumer goods. Since pa- perboard is 100 percent recyclable, photos also depicted how Colbert collects production scrap, recycling tons of material in a typical year. In addition, Colbert’s commitment to sustainability includes support of zero manufacturing waste to landfill practices, certification with the Sustain- able Forestry Initiative (SFI) and the Forest Stewardship Council (FSC), and participation in EcoVadis’ business sus- tainability ratings platform. Colbert Packaging has earned an EcoVadis rating that puts the company in the top 35
percent of rated companies, globally, for sustainability. After the presentation, the hands-on activity gave stu- dents the opportunity to plant a sapling into a biodegrad- able paperboard carton filled with soil to bring home. The carton can be planted directly into the ground, providing
protection and a natural water funnel for the new tree. As the tree grows, the carton will break down and complete the “trees into cartons, cartons into trees” cycle. “The TICCIT curriculum teaches the next generation that trees are a sustainable crop, just like other agricul- CONTINUED ON PAGE 20 Silver Lake third graders enjoyed the planting activity.
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