Lastly, TransFormation Alliance should be engaging Fortune 500 companies headquartered in the Atlanta area (e.g. Coca-Cola, Home Depot, Delta) making the economic case for equitable transit oriented development and its impact on their employees and ultimately, their shareholders. TransFormation Alliance should also be targeting local developers and the eco-system of companies supporting major real estate development projects, specifically those companies working in southwest neighborhoods (for instance, the Gulch, construction of a new West End Mall, developing YMCA headquarters).
Conclusion Utilizing a strategic approach that integrates the following: 1) Grooming a Champion 2) Sense-making 3) Relationship Mapping 4) Creating A Bridge to Equity and 5) Developing a Strong Policy and Advocacy Agenda not only creates a comprehensive funding strategy that will lead to sustainability, but will also build the capacity of TransFormation Alliance and its members.
Appendix B (See Spreadsheet attached)
Landscape Analysis Results: Drawing from a landscape analysis of nine different alliances across the U.S this proposal identifies five potential areas for obtaining funds. The nine similar partnerships included: The Alliance for Community Transit- LA, LA Thrives, The Alliance for Metropolitan Stability, Hope Community, Mile High Connects, Elevated Chicago, Great Communities Collaborative, TransForm, and Puget Sound Sage. To compare and contrast the TransFormation Alliance each partnership was classified by their city, year founded, type of collaborators, issue areas, political landscape, geographic scope, organization function, common agenda, size of targeted beneficiaries, branding awareness, donors, funding model, and 990 forms. Accordingly, these factors were used to pinpoint the strengths and challenges within the organizational structure, marketing and funding strategies for the TransFormation Alliance. Out of nine partnerships, one alliance was ranked weak, three were fairly strong and four were ranked strong in regards to their funding strategies when compared to the TransFormation Alliance. The classification of weak indicates none of the research factors were stronger than the Transformation Alliance, fairly strong signifies two factors were stronger and strongly ranked indicates more than three factors were stronger. Compared to these nine partnerships the TransFormation Alliance is the only one to merge sense making, collective impact and racial equity into a single model which should position TransFormation Alliance well among potential funders.
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TRANSFORMATION ALLIANCE STRATEGIC ARTICULATION MAP & FUND DEVELOPMENT PLAN REPORT
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