How Would / Could It Work?
Not assuming the financial or operational structure that ArtsBoston currently works under, we see a number of potential opportunities to collaborate, including, but not limited to: - The Asylum assumes staffing the kiosks on an agreed-upon schedule with ArtsBoston, including all scheduling, payroll, and logistics around staffing. This includes the putting up/taking down of show posters and other communications, as well as keeping all information being advertised or promoted at the kiosk up to date
- The Asylum CSA team handles all sales, in-person and online that come in through ArtsBoston channels
- All sales are powered with the AsylumTix, our proprietary ticketing platform
- ArtsBoston helps train staff regarding ArtsBoston’s operational procedures as well as messaging
- ArtsBoston contributes some dollar percentage to the Asylum to help with staffing costs
- The Asylum trains the ArtsBoston staff how to build shows, operate and interact with the AsylumTix platform
- The Asylum sales teams would explore other advertising and sponsorship opportunities, with ArtsBoston guidance and direction, for the kiosks. The Asylum would retain an agreed-upon commission, defined by ArtsBoston and the Asylum, for all sales generated by the Asylum sales team - Our audience data could be added to the current ArtsBoston reach numbers that is used to sell to current advertisers and sponsors. With a combined mailing list from Improv Asylum and Laugh Boston of over 100,000 users, this could be very valuable data for potential advertisers and sponsors With a large and active audience base, the Asylum companies would help amplify ArtsBoston’s message and mission to the greater Boston area, through direct messaging, promotions, and dispensing information through our digital and social media channels.
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