Operating Focus Marketing, Branding, and Revenue Management
Royal Oaks Country Club occupies a unique position within the Vancouver and greater Southwest Washington private club landscape. With a strong sense of history, community, and member loyalty, the club’s marketing and branding efforts should not be transactional in nature, but instead focused on storytelling, engagement, and long-term brand stewardship. Unlike public golf facilities, effective marketing at Royal Oaks is centered on strengthening the bond with existing members while thoughtfully positioning the club to attract aligned prospective members. KemperSports’ approach begins with a comprehensive brand and communication audit, evaluating how Royal Oaks is currently perceived by members, prospective members, guests, and the surrounding community.
Our strategy will focus on reinforcing what makes Royal Oaks special: A welcoming, inclusive club culture High-quality golf and amenities A strong sense of camaraderie and tradition A club experience that feels personal, not commercial
Key marketing and branding initiatives will include: Member Communications Strategy
Development of a consistent, professional communication framework across email, website updates, event promotions, and digital newsletters. Messaging will be clear, timely, and visually aligned with the Royal Oaks brand, ensuring members feel informed, connected, and engaged. Website & Digital Presence Enhancement Refinement of the club’s website to serve as both a member resource and a prospective member introduction. Emphasis will be placed on storytelling, photography, club lifestyle imagery, and clear articulation of the Royal Oaks experience, culture, and values. Prospective Member Positioning Creation of discreet, high-quality marketing materials that support membership growth efforts without compromising exclusivity. This may include digital brochures, testimonial-driven content, and invitation-based messaging that highlights the value of membership beyond golf. Brand Consistency & Visual Identity Ensuring consistency across logos, signage, merchandise, digital assets, and printed materials. A cohesive brand presence reinforces pride among members and presents Royal Oaks as a polished, well-managed club. Club Lifestyle Storytelling Highlighting the experiences that define membership at Royal Oaks — tournaments, social events, dining experiences, traditions, and member milestones — through curated content and photography. This storytelling deepens emotional connection and reinforces the intangible value of belonging. Through this thoughtful and measured approach, Royal Oaks Country Club will strengthen its brand from the inside out — enhancing member satisfaction, supporting sustainable membership growth, and reinforcing the club’s position as a premier private club in the region. 11 KemperSports | Royal Oaks Country Club
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