KemperSports Proposal - Royal Oaks

Timeline & Transition

Timeline of Transition

Starting well before the transition date, our team will be focused on executing a seamless transition. More than 12 people will assist during the transition, which will be led by our Regional Operations Executive. These team members will conduct on-site (when approved) and virtual visits to prepare the staff and operations for the upcoming transition to KemperSports management.

Pre-Transition

Month 1

Month 2

Month 3 & Beyond

ON-SITE VISITS Regional Operations Executive Director of Human Resources VP of Business Development Regional Agronomist VP of Strategic Partnerships VIRTUAL/PHONE CONNECTIONS F&B National Culinary Director Legal Counsel Finance Team Regional Sales& Marketing Dir.

ON-SITE VISITS Weeks 1 & 2: Regional Operations Executive Finance Team/Regional Controller Regional Sales & Marketing Dir. Regional Agronomist Weeks 3 & 4: Regional Operations Executive Food & Beverage National Dir. Regional General Manager Technology Personnel VIRTUAL/PHONE CONNECTIONS Weekly - All Departments Complete staff hiring process & orientation Staffing plan assessment Launch TrueService POS/Booking evaluation & programming Rates/dues structure assessment Initiate accounting/HR/payroll controls Facility assessment & evaluation Setup weekly operations call with VP Setup reoccurring meeting with the Board Budget review/development Technology assessment OPERATIONS

ON-SITE VISITS Weeks 5 & 6: Regional Agronomist Regional Operations Executive Weeks 7 & 8: Regional Sales & Marketing Dir. Food & Beverage National Dir. VIRTUAL/PHONE CONNECTIONS Weekly - All Departments TrueReview implementation Complete Phase 1 TrueService Training Develop SOP’s and roll-out training Invoice review for vendor/partner OPERATIONS

ON-SITE VISITS Monthly & As-Requested: Regional Operations Executive Quarterly & As-Requested: Regional Sales & Marketing Dir. Food & Beverage National Dir. Regional Agronomist VIRTUAL/PHONE CONNECTIONS Bi-Weekly - All Departments

OPERATIONS

Equipment assessment Capital plan development Facility improvement plan

OPERATIONS

Transition notice to staff, golfers, etc. Preferred vendor/partner setup Staff meetings and introductions Transition preparation with accounting

Strategic plan Business plan

SALES & MARKETING Golfer segmentation Website analytics Social media analytics New programming

discounts Review facility maintenance schedule

Initiate staff on-boarding Interview and hire a GM

SALES & MARKETING

Install monthly marketing reports Programming review & action plan Sales & marketing staff training

SALES & MARKETING Golf survey

Social media assessment Brand image review Press release Staff meetings & introductions Asset collection & assessment Competitive market analysis

SALES & MARKETING Marketing plan

review/development Establish brand standards Email marketing analysis & development Center of Excellence orientation Schedule monthly revenue calls Social media plan & roll-out Install 30/60/90 action plan Technology assessment

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KemperSports | Royal Oaks Country Club

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