Appendix
Questions From the Board
How will you market our course? What specific strategies will you use to attract new members, and book events?
Our approach to marketing at a private club is intentional, measured, and aligned with the club’s culture and values. At Royal Oaks Country Club, marketing is not about broad promotion, but about strengthening the club’s brand, supporting sustainable membership growth, and thoughtfully utilizing the club’s facilities in a way that enhances the member experience. Membership growth begins with clearly defining the Royal Oaks experience and ensuring outreach attracts individuals who align with the club’s culture and long-term vision. Our strategies include aligning all messaging and materials with the club’s identity, positioning the website as a refined introduction for prospective members, and supporting relationship-driven outreach through referrals, invitations, and community connections. Equally important is creating a consistent, welcoming experience for tours, hosted events, and follow-up. Event marketing is approached with balance and discipline to ensure events complement, rather than compete with, member usage. We will prioritize member programming and social events, while selectively supporting outside events (if desired) that align with the club’s standards and calendar. Structured sales processes, professional coordination, and clear calendar controls ensure events are well-managed and enhance both the member experience and the club’s financial performance. For more information, please visit page 10 of the proposal.
Please provide a detailed breakdown of your fee structure.
KemperSports’ fee structure consists of three components: a base management fee, an incentive component, and an accounting fee if full accounting services are required.
For Royal Oaks, the management fee is expected to fall between 1.5% and 3% of total revenue. The incentive component is negotiable and designed to align KemperSports’ compensation with the club’s success, currently proposed as 10% of year-over-year NOI growth. Full accounting services, if needed, are provided at $3,000 per month. If you employ a controller, KemperSports will provide oversight and guidance for no extra cost.
What specific corporate overhead and centralized support services are covered by the base fee?
The base management fee includes all corporate oversight and support services except full accounting. If full accounting is required, a dedicated regional accounting resource is provided for $3,000 per month. If the club has an on-site controller, KemperSports provides oversight at no additional cost. Marketing, HR, agronomy, F&B, retail support, and executive oversight are all included. Certain pass-through expenses, such as payroll processing or technology licenses, are reviewed and approved through the budgeting process.
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KemperSports | Royal Oaks Country Club
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