Check out our latest newsletter!
January/February 2026
469-715-4558 ·SulLeeLaw.com
Note: Our newsletter’s cover article will spotlight an attorney on our team each month. For this edition, we’re excited to share a few words from our intake specialist, Daniela Idarraga. Hi, I’m Daniela! When someone calls Sul Lee Law Firm, I’m usually the first person they talk to. Most of the time, people sound worried or tense. I get it. Legal problems can take a lot out of you. My goal is to make that first conversation easier. I listen first and do what I can to show them they’re in good hands. I’m the intake specialist here, which really just means I’m the one who helps people get where they need to go. Sometimes, it’s setting up a consultation with one of our attorneys. Other times, it’s pointing them to a different firm if we’re not the right fit. Either way, the first call matters. It’s the moment people decide if they can trust us. In my job, it’s important to be self-assured while also staying focused on reading between the lines. You have to sound sure of what you’re saying, even when you’re still figuring out the details. But confidence alone isn’t enough. You also need to ask questions and really listen. I might have someone call in saying they need a contract reviewed, but there’s more to the story. I’ll always ask why. It might be that they’re looking at a business expansion. Other times, they’re worried about something that already went wrong. Often, it’s not until they start explaining that the real issue comes out. That’s when I can match them with the right attorney and make sure we address what’s really going on. This role has taught me that listening isn’t just taking in the words someone says. It’s also how you find out the best way to approach a specific client. Most of us were taught to treat others as we would like to be treated. But it can sometimes be better to treat others the way they want to be treated. If someone’s warm and wants to chat, I follow their lead. If they’re more direct, I keep things short and clear. That helps people relax a little and feel confident that they called the right place. Meet Daniela Idarraga The First Voice Clients Hear at Sul Lee
When I first started at Sul Lee, everything was all new. I came from customer service, so I already knew how to talk to people, but the pace here is different. I’m not working in a busy call center. It’s a much quieter environment. There’s no background noise. Just me, the caller, and the problem they’re dealing with. And the team here is amazing. Communication is great, and if something needs to be fixed, it gets addressed directly. No side-stepping. No drama. That’s a very nice change from some of my past workplaces. At home, I keep things simple. I help out at my boyfriend’s restaurant and take care of my little brother. Sometimes, I squeeze in a game of Dead by Daylight. I also follow Formula 1. My favorite driver right now is Oscar Piastri from the McLaren team. On a perfect day off, I’m either walking in the park or just relaxing at home watching soccer with my boyfriend and hanging out with our cats. It feels good to know what I do matters. I’m the first voice someone hears at Sul Lee, and I give them their first impression of the entire firm. They might not need us today, but they’ll remember how I treated them on the call. And when someone says, “Thank you, I’m ready to get started,” I know I’ve done my part. They were stressed. Now they’re hopeful. That’s the best kind of result.
— Daniela Idarraga 469-715-4558 · 1
In today’s cutthroat market, listening isn’t enough; acting is everything. Every review, complaint, and suggestion from your customers is an opportunity to mine. The companies that dominate aren’t the ones with the flashiest products or biggest budgets. They’re the ones that turn feedback into fuel for growth, transforming insights into smarter decisions, stronger loyalty, and unstoppable momentum. Cast a wide net for insights. To best harness feedback, you need to listen across multiple touchpoints. Customers express themselves differently: Some respond to surveys, others leave reviews, and more engage on social media. Expanding your feedback channels ensures you capture the full picture of their needs, frustrations, and desires. Make sense of the noise. Raw feedback is only useful when it’s organized. Centralize insights in a dashboard; categorize by product, service, or brand perception; and track sentiment. This allows teams to identify patterns and prioritize updates that will actually make an impact. Focus on what moves the needle for your business. Not all feedback is equal: The key is identifying patterns, not outliers. Transform insights into action. Small, strategic changes can produce an outsized impact. As you review consumer feedback, consider these potential solutions. • Refine user experience: Streamline confusing interfaces, simplify checkout flows, or reduce friction in customer interactions. • Enhance offerings: Introduce missing features, update services based on frequent requests, or create new product variations. • Improve messaging: Highlight benefits customers care about using their exact language in marketing campaigns. • Boost loyalty and retention: Reward repeat customers, implement personalized experiences, and fix pain points that drive churn. Each adjustment doesn’t need to be massive. Minor improvements, when guided by real insights, compound into measurable growth. Close the loop and build trust. Acknowledgement is as important as action. Respond to customer input personally, share updates that stem from their ideas, and showcase how their voice influences your business. This builds authentic emotional loyalty for customers, transforming them into long-term advocates (no influencer sponsorships needed). Use feedback as your competitive advantage. When you listen, analyze, and act with purpose, you transform every comment into a road map for growth, every critique into a chance to innovate, and every loyal customer into a brand champion. Thriving companies don’t hope for success; they turn every voice into action, shaping products, services, and experiences that keep customers coming back. Turn Every Voice Into Revenue Feedback That Transforms Critique Into Opportunity
START THE NEW YEAR RIGHT
Most legal headaches our clients deal with start with something hiding in plain sight. It might be a missed date in a filing, a clause no one noticed in a vendor contract, or a trademark that was used everywhere but never registered. The new year is a good time to pull these threads before they turn into knots. Start by reviewing the customer and vendor contracts you rely on. Check how the pricing works. Some rates rise automatically. Others follow an index. Note any renewal window and whether notice must be given by a certain date. Ensure scope, service levels, and timelines match how you actually work today. YOUR 2026 LEGAL CHECK-UP
And if a vendor touches customer information, confirm what they’re supposed to protect and who they contact if something goes wrong. The filings that keep you in good standing should be next on
your list. Texas franchise filings are due in mid-May. That sounds far away until it isn’t, so put it on your calendar
now. If you use an assumed name in Texas, be aware that DBAs expire after 10 years and require a new filing. Always confirm your entity is active and get a certificate of fact before signing a major contract or opening a new account. Don’t forget about your brand. If your name or logo is unregistered, consider a clearance search and a federal application to prevent having to rebrand later. If you already have a registration, add maintenance dates to your calendar. Years 5 and 6 require filing. Another filing comes in years 9 and 10. Miss them, and you can lose your protection. Look at your space next. Review the lease for rent increases, shared area costs, repair duties, and any personal guarantee. Renewal windows arrive faster than you think. If you plan to move or add a location, start the review now so you can compare more than the base rent. Finally, check your partnership or operating agreement. Voting rules, contributions, and exit steps should match the way the company works now. If friction surfaced in 2025, adjust the document before the next project starts. If you want help turning this checklist into action, our team at Sul Lee Law Firm can walk you through the items and update what no longer fits your business.
2 · SulLeeLaw.com
Trusted by Business Owners Like You WHAT OUR CLIENTS SAY ABOUT US
“As a business, we sometimes find ourselves unexpectedly involved in legal disputes. In those moments, it can be overwhelming to know which attorney to turn to and how to navigate the situation. Sul Lee Law Firm has been an incredible support for us during such times, providing expert guidance and handling our cases with professionalism and care. “Attorney Sul Lee, in particular, has impressed us with her deep legal knowledge and ability to lead us through complex legal matters. She consistently advocates for her clients with dedication and confidence, and we are truly grateful for her efforts. Thanks to her and her team, we were even able to successfully resolve a major dispute involving a large corporation. “The staff at Sul Lee Law Firm — including Jihye Park, Sol Hong, Susan Hwang, and Dohee Kim — are kind, responsive, and professional, making us feel fully supported throughout the process. We trust this firm completely and truly believe choosing Sul Lee Law Firm was one of the best decisions we’ve made when it comes to handling legal matters. Thank you again to Attorney Sul Lee and the entire team!” —Jeongah K.
“I hired Sul Lee to review a lease agreement for a new tenant, and the experience was excellent. She reviewed it thoroughly and helped protect my interests as a landlord. She also caught several important issues I hadn’t considered, and she was making sure the lease was clearly written. I highly recommend Sul Lee.” —Ben S.
“From the attorneys to every staff member, everyone was exceptionally professional, courteous, and welcoming. The team was not only knowledgeable and efficient but also incredibly kind and attentive throughout the entire process. Highly recommend them to anyone seeking reliable and trustworthy legal support!” —Young L.
WORD SEARCH
RUSTIC FRENCH PISTACHIO CAKE
INGREDIENTS
Inspired by TheViewFromGreatIsland.com
• 2 cups heavy cream, cold • 1 1/2 cups (minus 1 tbsp) all- purpose flour
• 1 1/4 cups sugar • 1 tbsp vanilla paste
• 1/2 cup shelled pistachios, finely chopped, plus extra for topping • Powdered sugar for dusting
• 2 tsp baking powder • 1/2 tsp fine sea salt • 3 large eggs
DIRECTIONS
1. Preheat oven to 350 F, then butter and flour a 9-inch springform pan. 2. Whip cold cream until it forms firm peaks, then refrigerate. 3. Whisk together flour, baking powder, and salt, then set aside. 4. Beat eggs, sugar, and vanilla until light and fluffy. 5. Fold pistachios and flour mixture into egg mixture. 6. Gently fold cream into the batter until no streaks remain. Spread batter evenly in prepared pan. 7. Bake for 50–60 minutes, or until puffed and golden on top. Let the cake cool for 10 minutes, then remove from pan. 8. Dust with powdered sugar and top with pistachios. Serve warm or at room temperature!
Boots Candles Carnation Furnace
Garnet Hockey Insulate Janus
Opposite Resolution
Skating Sweater
469-715-4558 · 3
PRSRT STD US POSTAGE PAID BOISE, ID PERMIT 411
3030 Lyndon B Johnson Fwy, Ste. 220 Dallas, TX 75234
INSIDE THIS ISSUE
Getting to Know Sul Lee’s Intake Specialist page 1 A Smarter Way to Kick Off 2026 page 2 Turn Every Complaint Into a Strategic Opportunity page 2 Testimonials From Grateful Clients page 3 Rustic French Pistachio Cake page 3 Unlock Explosive Growth With Micro Pivots page 4
Why Small Shifts Can Drive Big Wins in Business Micro Pivots That Move Mountains
In business, waiting until the storm hits to change course is too late. The most successful entrepreneurs don’t rely on dramatic reinventions or risky overhauls; they win by staying ahead with sharp, calculated micro pivots. These small but mighty shifts can unlock new opportunities, protect your bottom line, and keep you two steps ahead of your competition. What Makes Micro Pivots a Power Move Think of micro pivoting as fine-tuning. It’s about spotting subtle shifts in customer behavior, market conditions, and team performance, then making small adjustments before these little issues snowball into major problems. This could mean tweaking your marketing message, adjusting pricing, or shifting resources toward a service feature that’s gaining traction. These changes might not seem dramatic, but when stacked over time, they can transform your trajectory without the
upheaval of a complete business pivot. The brilliance lies in the balance: You’re adapting without disrupting your core mission. Why Entrepreneurs Can’t Ignore This Strategy Today’s market isn’t just fast, it’s ruthless. Consumer expectations shift overnight, competitors spring up from nowhere, and yesterday’s strategy can quickly become tomorrow’s liability. By practicing micro pivoting, you’re not waiting until something breaks to fix it. You’re catching opportunities in real time and avoiding risks before they become costly mistakes. How to Master Micro Pivoting Here’s how to make micro pivoting part of your business DNA. • Pinpoint your performance drivers: Focus only on the metrics that fuel growth, like revenue streams, retention rates, and customer lifetime value. • Mine the data gold: Use analytics and real- time insights to spot trends and pain points.
• Chase high-impact tweaks: Look for small changes with the biggest payoff, such as simplifying a checkout flow or reshaping a sales script. • Experiment like a scientist: Test, measure, and adjust. Small-scale trials mean low risk and faster learning curves.
The key? Repeat relentlessly.
The Entrepreneur’s Edge Micro pivots are your secret weapon against stagnation. While others cling to outdated strategies or bet on risky overhauls, you’ll build resilience and momentum one smart shift at a time. So, ask yourself: What’s the next micro pivot that could change everything for your business?
4 · SulLeeLaw.com
Page 1 Page 2 Page 3 Page 4Made with FlippingBook Ebook Creator