FIRST ANNIVERSARY
LED BY PROFIT CENTRE MANAGER ANN-MARIE THOMPSON, EWL GREENTECH DUNDALK’S TEAM OF NINE IS READY TO CONSOLIDATE ITS POSITION AS A LEADER IN THE RENEWABLE ENERGY MARKET… Pairing unmatched brand reach with high-quality customer service
One year on from opening its doors in Dundalk, EWL Greentech is fully staffed and stocked, and primed to consolidate its position as a leader in the renewable energy market. Established in 2013 as a division of UK wholesaler The Electrical Equipment Co, Greentech is focused on the renewables sector. Its first island-of-Ireland branch, EEL Greentech Belfast, was opened in 2022 with the Dundalk branch following in late 2023. Heading up a team of nine at EWL Greentech Dundalk is Ann-Marie Thompson, who joined as business development manager in March 2022 and was promoted to profit centre manager in July 2024. Benefitting from the Greentech group’s extensive stock range, as well as incentives such as Sustainable Energy Authority of Ireland grants and zero VAT for some renewables, the business has enjoyed a strong first year of trading. “We’ve been focusing on building the foundations for a successful business for the next 10 years and making sure we have the right team in place and are finding the right customers,” said Ann- Marie. “We’re preparing for 2025 and making sure we’re where our customers need us to be. “Finding staff can be the hardest part of running a successful business, but we’re now fully staffed with the right team in place to be able to train our customers as well. “As one of 15 locations in the Greentech network with more to come, one of the biggest assets of this business is our unmatched reach of brands which is constantly expanding with our newest addition being Duracell Energy. “Duracell Energy has just come into the
Ann-Marie Thompson, Profit Centre Manager at EWL Greentech Dundalk.
solar market and is excusive to EWL Greentech in the Republic of Ireland and EEL Greentech in Northern Ireland.” A further asset for EWL Greentech has been flexibility to adapt to customer needs, with Ann-Marie and her counterpart at EEL Greentech Belfast, Ian Dornan, each making their own decisions around purchasing, deals and staff training. “It means I can pivot with the industry,”
said Ann-Marie. “I’m not stuck with specific buying terms or falling in line with one-and-only brands. We can do whatever our customers need.” With a spacious 16,000sqft site holding around €3.5m of stock, and a well-trained team in place to offer high-quality customer service, EWL Greentech Dundalk is well positioned to consolidate its leading position in the burgeoning renewables market.
“One of the biggest assets of this business is our reach of brands which is constantly expanding.”
12 | IRELAND’S ELECTRICAL MAGAZINE
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