Propelling Your Sales Further Chris Earley’s Book of the Month: ‘Rocket Fuel’
As a business owner, I’m always looking for ways to improve, and that often means taking notes from people who are far more successful than I am. That’s why when a friend — who has been crushing all his business goals — mentioned that he created a book club with his management team, I knew it was something I had to implement with my operations manager, Jamie Meissner. And I knew the perfect first book: “Rocket Fuel” by Gino Wickman and Mark C. Winters. After the success of his first book, “Traction” — designed to inspire entrepreneurs to “get a grip” on their business — Wickman teamed up with Winters to write “Rocket Fuel,” based on the characteristics of the people behind thriving businesses. Published in 2015, “Rocket Fuel” explores the way “visionaries” and “integrators” combine to create dynamic, effective, and successful companies, such as McDonald’s, Ford, Disney, and Microsoft. Wickman and Winters explain that a visionary can see what the company could be and what its goals should be, but they need an integrator who can get to work putting the goals and dreams into place. Without an integrator, a visionary is less likely to meet their goals, but without a visionary, an integrator would never see their potential. But just knowing who the visionaries and the integrators are in your company does little to help; it’s what a company does with the information that ignites its success. "As a busy Realtor, I love working with Liberty Inspections for the ease and convenience of scheduling and the organized, easy-to- read reports. My clients love them because their inspectors are personable and thorough but also realistic." -Shannon D. "I refer Liberty Inspection Group to all of my clients! They are great to work with! They have thorough inspectors, tons of availability (even on short notice), and you can schedule online! Highly recommend!" –Lindsay G. "I use Liberty for all of my client’s purchases. Liberty is always, always on time and are very thorough with their work. Scheduling is quick and easy. Definitely recommend." –Anonymous OUR CUSTOMERS SAY IT BEST
After reading “Rocket Fuel” together, Jamie and I discovered that she was the integrator
of Liberty, and I was the visionary. I feel like I’m giving her 100 ideas per week, and she dismantles each and
every one, finding ways to run with the most successful ones. Meanwhile, she thrives on the freedom to help us meet our goals.
These book meetings helped us better understand how the other person works. We are learning more about what makes each other tick, and while we worked well together before, it’s given us a better basis to succeed together. After all, there’s no better way to foster prosperity than to learn from those who have been there before.
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