Environmental Awareness (Cont’d from Page 1)
the midst of the largest destabilizing events in a gen- eration, consumers still did not abandon their belief in the importance of working toward a stronger and healthier environment. More than half of consumers (54 percent) said that sustainability of packaging is a factor in their purchas- ing decision; 52 percent of consumers look for infor- mation on the recyclability or sustainability of the packaging of the product they buy; and 57 percent of consumers are less likely to buy products with packag- ing they believe harmful to the environment. Sadly, the United States lags behind other regions in the world in terms of both appreciating the value of sustainability and the behavior associated with being a good environmental citizen. South American consumers are the most likely to adopt sustainability-oriented values. Seventy-seven percent of South Amer- ican consumers report values associated with sustainability while 58 percent exhibit behaviors. This compares to 50 percent of U.S. consumers exhibited values and just 40 percent demonstrating behaviors associated with sustainability. For Europe, the numbers are 70 percent for values and 57 percent for behaviors, respectively.
not de-prioritize sustainability in the face of the pan- demic, a true testament to the unwavering sustainabil- ity movement led by young consumers,” said Trivium Packaging CEO Michael Mapes. Additionally, 67 percent of those surveyed identified packaging that is recyclable as important, 64 percent identified packaging that contains recycled content as a priority in their buying decisions and, perhaps most surprisingly, fewer than 1 in 3 consumers de-pri- oritized sustainable packaging due to COVID-19. In
(Cont’d on Page 7)
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Flexo Market News May 10, 2021 3
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