ON THE MOVE LATITUDE 33 WELCOMES RORY LINEHAN Latitude 33 Planning & Engineering has welcomed Rory Linehan to its civil engineering team. Linehan brings nearly two decades of experience as a naval officer and a civil engineer. As Latitude 33’s newest project manager, his experience with military, residential, and commercial developments will be an asset for the firm. Latitude 33 serves clients in numerous sectors, including residential, educational, healthcare, commercial, civic, military, and hospitality throughout Southern California. Linehan brings a wealth of experience to his new role with Latitude 33. For the past 14 years, he has worked in the construction and engineering fields, managing projects, performing and authoring drainage studies, preparing water quality technical reports, coordinating multiple contractors and vendors, and ensuring projects were in compliance with engineering and architectural plans. Additionally, Linehan serves in the Navy Reserves. During his active duty in the US Navy, he served in multiple roles, most recently as the officer-in-charge for the Naval Coastal Warfare Center at NAVSTA Guantanamo Bay, Cuba. He also served as a construction manager and as an engineering division officer. Linehan earned his bachelor’s degree in civil engineering from Cornell University and his
master’s degree in civil engineering from San Diego State University. For Latitude 33, Linehan will be working on an array of projects ranging from infill mixed-use developments to life science and hospitality projects. He will be tasked with leading a team of engineers and designers to assist in growing Latitude 33’s portfolio of projects and technical capabilities. Matthew Semic, P.E., principal with Latitude 33, says, “We’re excited to find an individual with so many well-developed strengths. Rory’s military background, impressive education, and engineering experience make him a really well-rounded addition to our team. We look forward to putting his knowledge to work and growing him into one of our great team leaders.” Founded in 1993, Latitude 33 Planning & Engineering offers a comprehensive, interdisciplinary approach to design. The firm provides public sector planning, land use planning, surveying, public outreach, entitlement services and civil engineering design to public agencies, developers and property owners. The firm specializes in residential, education, healthcare, military, commercial/retail, civic and hospitality projects.
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CHRISTINA ZWEIG NIEHUES, from page 1
1200 North College Ave. Fayetteville, AR 72703 Chad Clinehens | Publisher firstname.lastname@example.org Sara Parkman | Senior Editor & Designer email@example.com Christina Zweig | Contributing Editor firstname.lastname@example.org Liisa Andreassen | Correspondent email@example.com
A farmer’s first response is to do whatever it takes to get the job done. Most things can be fixed (at least temporarily) with duct tape or baling twine. I go through a big roll of duct tape every week. Just like tying the fence back together with baling twine is only a temporary solution, short-term patches for your AEC firm’s operations won’t last forever. A farmer’s second (or sometimes first) response is to call his/her neighbors! I can’t tell you the number of times my neighbor Pete, who is a legit farmer, complete with overalls and a can of Busch in hand, has lent us a tractor, pulled a vehicle out of the mud, sold us hay, cut/baled our fields, etc. He’s taught us so much, from how to build a feeder to what kind of fertilizer to use. I don’t think people in the AEC industry do this enough. Now is a great time to call on an outside expert or even your neighboring firms to find out how you can help each other. There’s most likely more to learn and efficiencies/partnerships to be gained, than there is to lose right now. We know the vast majority of AEC firm leaders see a revenue reduction over the next year. I challenge you to ask yourself how profitability can be maintained with that reduction, or how you can mitigate those effects with something new. Can you shift your offerings? Can you change the way services are delivered? What types of projects and markets seem more resilient? If you aren’t trying to learn how to enter those markets, this is the time. We’ve emerged from the first part of the storm, and as a leader of an AEC firm, it’s time to ask yourself, “What do I need to do to not only survive, but also plant seeds for my firm’s future harvest? What will grow in a drought?” I’m confident that with some ingenuity and proper planning, the AEC industry can adapt and thrive in any climate. CHRISTINA ZWEIG NIEHUES is director of marketing and media at Zweig Group. Contact her at firstname.lastname@example.org.
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THE ZWEIG LETTER JULY 6, 2020, ISSUE 1351
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