04:05 EMEA
Why Earned Wage Access Fits Türkiye’s Moment Türkiye has always stood between worlds on the map and in spirit. It sits somewhere between Europe’s order and Asia’s endurance.
Ayşe Nazmiye Uça is the Founder and Chairman of the Turkish Payroll Association and established Turkey’s first payroll outsourcing company 26 years ago. Her company, Datassist, leads the market in technology-centered payroll services, catering to Fortune 500 companies and major Turkish corporations. Datassist excels in Regulation Technologies (RegTech) and continues to expand through strategic investments and business partnerships, aiming to offer comprehensive services in an evolving market. In 2024, Ayşe ranked 20th among Turkey’s top 100 female founders by Fast Company magazine, based on company turnover. Her life purpose is to shape organizations, create new opportunities, and guide her employees toward achieving their career goals. 08 I 04:05
T o the west, there is structure and speed. To the east, there is patience and survival. And right in the middle, a country that keeps shifting its weight, never fully settled. That balance is visible in the economy, where the push toward European standards meets the pull of local reality. A simple question lies in that friction: what does a salary really mean? In Türkiye, it’s no longer simply what lands in a bank account at the end of the month. It’s what keeps life from falling apart.
GLOBAL PAYROLL MAGAZINE ISSUE 18
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