be time to reclaim your showroom. Many dealers seem to have relinquished the right to control the product mix in their stores to their suppliers. Consider that what vendors may be interested in selling may not always be what your customers are interested in buying. Could inexpensive displays really be creating a high cost to your business? It’s just a thought. Remember that the customer will always buy what she is interested in buying - whether you’re prepared to sell it to her, or not. The list of items that may need attention is long and varied. Areas that possibly may need work done include: inventory levels, store hours, website content, staff size, store location, staff training, receivables, marketing budget, etc. You will need to assess the needs for your individual business. However, businesses do not have an owner’s manual in the glove box to advise you what service
to perform at a given interval. You’ll have to figure it out for yourself. That’s what makes being in business so exciting – and so challenging! There simply is no owner’s manual for being in your business – in your market – at this time. With anything that is not working well, the first step is to see if it is fixable and can be repaired cost effectively. If so, then start today. Problems just never seem to fix themselves. The price of ignoring problem areas of a business is usually far greater than the cost of repair. If you have areas of your business that “aren’t what they used to be” fix them now – before they have the chance to break completely. The cost will be less both financially, and emotionally, for all involved.
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