NEXT GIG Communication
Jim Buckles Founder, Purchasing Ally, the PA for your flooring business™. Buckles is an industry veteran of over 30 years, whose experience includes CCA Global, RFMS, the WFCA as well as consulting with independent retailers throughout the USA, Australia, New Zealand and Canada. info@purchasingally.com 256-469-0485 www.purchasingally.com
Ai WHAT?
E very software product in the marketplace from virtual assistants to lead generators to sales management tools seems to be screaming now that they use AI (artificial intelligence) like proclaiming vitamin-fortified drinks. It is reminiscent of past marketing crazes where there was a scramble to add the latest, hottest trend to your product no matter how tenuous a connection there might be. One basic definition: artificial intelligence refers to software that processes your question and finds a recommendation or compiles an article, resume, vlog post, etc. It also includes things as simple as autocorrect or auto suggestions where the software suggests a change based on what you have written compared to earlier writings. None of these represent reasoning or “thinking”. They are doing the work of a research assistant, or editor based on the information they have been fed. (Next generation will be AGI or Artificial General Intelligence which can reason not just compile.)
“ Artificial
intelligence is revolutionizing business— mostly behind the scenes.”
14 Premier Flooring Retailer D2 | 2025
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