TABLE of Contents
The Official Magazine of the World Floor Covering Association
04 The Importance of SEAL Leadership Training Scott Humphrey 10 Fix What Needs Fixing! Tom Jennings 12 Shades Of Color That Fit Your Style Engineered Floors 14 Ai What? Jim Buckles 16 Trends 18 The Power of Words Freida Staten 20 PureGrain High-Def Flooring Engineered Floors 22 Farewell & Thank You Jeffery W. King 24 Navigating Tariffs Kaytie M Pickett 30 Protect Your Client’s Wood Floors with Floor Sentry ® Wagner Meters 34 Navigating Tariff Costs: How FCB2B Supports Flooring Retailers Lewis Davis 36 Why First-Quality Discontinued Products are Valuable
38 Luxury Vinyl Scores Big with Realtors Lisbeth Calandrino 40 Roomvo + QFloors: The Future of Flooring, Unified QFloors 46 Generation Z & the Tangle of Tariffs Mayson Taylor 48 SPC Failures: Getting to the Core of the Problem Healthier Choice 52 The Automobile Insurance Market & Business Risk Management Stacy Eickhoff 56 Why Consider Interior Designers for Your Business? 58 Get Your Business Ready for the Next Generation 60 FCIF Calls on Industry to Provide Aid to Flooring Families in Need 66 Raising the Bar: How Industry Education Elevates the Flooring Profession 66 Building The Future of Flooring Hidden Profit Center Robert Blochinger, IICRC 64
A Special “Thank You” to all the manufacturers and their marketing departments who provided outstanding editorial to make this publication a success. PUBLISHING STAFF Margo Rodgers Locust , Publisher Karen George , Managing Editor PAX STUDIO Inc. | Paxton Taylor , Creative Director + Designer GUEST COLUMNISTS James Buckles, Robert Blochinger, Andrew Stafford CONTRIBUTING WRITERS Chad Ogden, QFloors Jason Wright, Wagner Meters Robert Blochinger, IICRC CONTRIBUTING COLUMNISTS Lisbeth Calandrino, Lewis Davis, Scott Humphrey, Tom Jennings, Stacy Eickhoff, Freida Staten, Mayson Taylor EDITORIAL + ADVERTISING Fabulous Floors Magazine, LLC Phone: 678-761-5002 Email: Margo@pfrmag.net THE WORLD FLOOR COVERING ASSOCIATION (WFCA) Phone: 855-330-1183 Email: wfca@wfca.org Scott Humphrey , CEO Freida Staten , Chief Marketing & Strategy Officer Kay Wiley , Executive Assistant to CEO Kaytie M. Pickett , Legal Counsel Jeffery King , WFCA Legal Counsel Emeritus Premier Flooring Retailer is a joint initiative of the World Floor Covering Association and Fabulous Floors Magazine, LLC. Copyright © FABULOUS FLOORS MAGAZINE and WFCA 2025. All rights reserved. No portion of this publication may be reproduced in any way without written consent from Fabulous Floors Magazine, LLC or the WFCA. Change of Address: in order to ensure the uninterrupted delivery of Premier Flooring Retailer, notice of change should be made at least 5 weeks in advance. Premier Flooring Retailer is published quarterly in print and digital by Fabulous Floors Magazine, LLC located at 572 Main Street, Andrews, NC 28901 and the World Floor Covering Association located at 855 Abutment Road, Suite 1, Dalton, GA 30721. Postmaster: Please send address changes to WFCA, 855 Abutment Road, Suite 1, Dalton, GA 30721. responsible for discrepancies, typographical errors, discontinuance of product nor color reproduction. Although every effort has been made to ensure accuracy and timeliness of information, Premier Flooring Retailer Magazine cannot be held
ON THE COVER: Dreamweaver Carpet DW Select Lineage Weaver’s Row Collection from Engineered Floors, made from 100% PureColor® SD BCF polyester, is a stylish and durable patterned cut and loop carpet with a lifetime stain resistance warranty.
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