TAKING the LEAD
I n today’s rapidly evolving flooring industry, technical skill and product knowledge remain essential—but leadership is what truly sets great companies apart. That’s why the World Floor Covering Association (WFCA) is proud to offer SEAL (Seeking Excellence As Leaders), a leadership training program designed specifically for our members who are ready to grow not just as professionals, but as people. SEAL was created with a bold vision: to impact leaders both at work and at home. We believe that true leadership doesn’t end at the jobsite or the showroom. It’s a way of life—a mindset of intentional growth, influence, and integrity that touches every area of a person’s world. Leadership That Transforms, Not Just Performs Many training programs focus on business performance alone. SEAL goes deeper. It’s about developing individuals who inspire, who communicate clearly, who know how to navigate difficult conversations, and who take responsibility for the culture they create—whether that’s on a jobsite, in an office, or around the kitchen table. SEAL challenges participants to examine their leadership style, understand their values, and align their behavior with their personal and professional goals. It’s about becoming the kind of person others want to follow—not just because of what you know, but because of who you are. The Importance of SEAL LEADERSHIP TRAINING for Members of the World Floor Covering Association
Scott Humphrey CEO, WFCA
“ True
leadership doesn’t end at the jobsite or the showroom. It’s a way of life.”
04 Premier Flooring Retailer D2 | 2025
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