Healthier Choice SPC FAILURES: GETTING TO THE CORE OF THE PROBLEM
Andrew Stafford Marketing Director, Healthier Choice Flooring
A s SPC flooring has grown in popularity, aggressive pricing competition has led to a surge of low-quality products. To meet these ultra-low price points, some manufacturers have resort- ed to cost-cutting tactics—adding excess filler and using recycled PVC, which compromises core density. The result? Brittle planks, weak click-lock systems, dimensional inconsistencies, and a rise in product failures. Why Core Quality Matters Not all SPC is created equal. High-quality cores are made from a precise blend of around 72% limestone and 24% virgin PVC, yielding a dense, rigid structure with strong internal bonds and minimal air pockets. This critical ratio ensures superior durability and dimensional stability. By contrast, inferior cores are often overloaded with filler or made with recycled material, creating porous and brittle edges. These shortcuts result in planks prone to cracking, cupping, and expansion or contraction under normal conditions. Reputable manufacturers use advanced production methods to maintain tight tolerances and consistent performance, reducing costly
claims and protecting your brand reputation. Common Issues with Poor-Quality SPC • Brittle, breakable planks • Weak or misaligned click-lock edges • Visible core porosity or chalkiness • Inconsistent dimensions and thickness • Gapping or separation after installation • •
Warping, cupping, or delamination over time Susceptibility to moisture vapor intrusion
• Increased installer complaints and returns • Higher rates of customer dissatisfaction + claims
48 Premier Flooring Retailer D2 | 2025
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