RAISING THE BAR: How Industry Education Elevates the Flooring Profession
Strengthening knowledge, protecting reputations, & shaping the future of flooring.
A clean, professional classroom or training setting with flooring samples, or a hands-on certification class in progress. “Hands-on training empowers the next generation of flooring professionals. In today’s fast-moving flooring industry, success depends on more than just selling product or completing installation. It’s about professionalism—and that starts with education. Organizations like the IICRC and FCITS provide rigorous certification and training that equip flooring professionals with deeper technical understanding, inspection capabilities, and standards-based best practices. These are the tools needed to build long-term trust and protect the integrity of the entire industry. Education is the foundation of professionalism. It transforms a flooring business from transactional to trusted. These organizations go far beyond teaching basic skills. Their advanced courses cover: • Substrate and moisture evaluation • Industry-specific standards (ASTM, ANSI, IICRC) • Flooring failure analysis • Proper adhesive use & installation procedures
Why Invest in Certification? TOP 5 BENEFITS OF CONTINUING EDUCATION:
1. Prevent costly callbacks and failures 2. Sell with more authority and credibility 3. Protect your brand from legal claims 4. Become the trusted advisor— not just a vendor 5. Elevate your entire team’s performance Certifying Bodies: • IICRC: www.iicrc.org • FCITS: www.fcits.org Education Is the Future of Flooring Education is no longer optional—it’s the foundation of long-term success. Whether you’re a retailer, installer, inspector, or distributor, staying informed through respected programs like IICRC and FCITS sets you apart in a crowded marketplace.
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Customer communication & liability reduction
Professionals certified through IICRC or FCITS show customers that they are serious about their craft—and prepared to deliver with confidence and care.
66 Premier Flooring Retailer D2 | 2025
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