Premier Flooring Retailer | D2 | 2025

PENNY PROGRAM

Penny Program, a key fundraising initiative where manufacturers and retailers contribute a small portion of sales to FCEF. Program partners include:

• CALI: Customers can opt-in to a one-cent-per- square-foot contribution.

• Leggett & Platt: Offering an opt-out one-cent-per-square-yard donation program, with L&P matching dealer contributions. • IFC (International Flooring Company): unveiled IFC’s commitment to FCEF, including a one-cent-per-square-foot contribution on Canopy product sales from IFC including an additional penny per dealer participation with an Opt-Out.

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