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ON THE MOVE WARE MALCOMB ANNOUNCES PROMOTION OF LYNNE ORLOWSKI TO PRINCIPAL IN PHOENIX OFFICE Ware Malcomb, an award-winning international design firm, announced Lynne Orlowski has been promoted to principal in the firm’s Phoenix office. In this role, Orlowski will continue to lead the overall growth and management of the Interior Architecture & Design studio in the region. Since joining Ware Malcomb in 2015 as a designer, Orlowski has continually grown in her expertise and contributions while earning four promotions. She has more than 15 years of industry experience, most recently serving as Director of the Interior
Architecture & Design Studio in Phoenix. She has successfully managed a wide variety of interior project types including office, healthcare, and industrial. “Lynne’s vision and collaborative spirit have been essential in elevating our presence and strengthening our reputation in the region as leaders of innovative design solutions,” said Douglas Gullo, principal, Ware Malcomb. “Her positive energy, dedication and passion have fueled the amazing growth and success of the Interiors Studio, and we congratulate her on this well- deserved promotion.” Orlowski holds a bachelor’s degree in
design, interior design, from Arizona State University and earned a National Council for Interior Design Qualification. Established in 1972, Ware Malcomb is a contemporary and expanding full- service design firm providing professional architecture, planning, interior design, civil engineering, branding and building measurement services to corporate, commercial/residential developer and public/institutional clients throughout the world. With office locations throughout the United States, Canada, Mexico and Brazil, the firm specializes in the design of office, industrial, science and technology, healthcare, multifamily, retail, and public/institutional projects.
■ For those with more advanced knowledge, scripting and automation offer the ability to further interact with a project’s data. Custom scripts can be developed to automate repetitive tasks, generate parametric designs, or trigger updates across a project when underlying data changes. For example, a Python script in Dynamo could automatically adjust building massing based on site analysis data, ensuring that additional design parameters can be considered in real-time. By developing this expertise, teams create well-structured workflows, improving efficiency while streamlining design process flexibility and accuracy of a project’s outputs. ■ Finally, integrating advanced technologies like generative design and artificial intelligence allows for entirely new ways of approaching a project. A generative design algorithm might optimize building layout based on environmental data or refine structural components for cost savings. However, if teams are integrating cloud- based technologies, it is important to also consider privacy concerns and understand what is happening with this precious data. It is essential to grasp how your data will be manipulated if being stored beyond your purview. The ability to organize and utilize information becomes even more crucial as projects advance through later stages, and as our industry continues to evolve using increasingly sophisticated digital tools. Proper planning, organization, and understanding of data flows can mean the difference between a project’s success and failure – or, at the very least, the difference between sleepless nights and a well-coordinated drawing set. Outstanding project teams understand that efficient data management is at the heart of every phase of a project, from design to construction, and even continuing afterward, informing building administration. Hal Rosner is director of design technology at FXCollaborative. Connect with him on LinkedIn.
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to be a master coder to contribute meaningfully to a data- driven workflow. Simply understanding how data interacts with current software tools can allow better design and project-management decisions, regardless of project scale. At the end of the day, the goal is to do more with less time and fewer resources – while improving the quality, efficiency, and coordination of designs. When everyone on the team understands how their data will inform the project, seemingly disparate workflows can integrate, advancing the project in a streamlined manner. The following examples illustrate how all team members can thoughtfully approach the management and manipulation of data: ■ For those beginning to engage with BIM, grasping the fundamentals of project information can have a significantly positive impact on a project. During the pre-design phase, understanding the data embedded in zoning analysis and building code parameters can streamline early planning. A designer might leverage software tools to track zoning restrictions or building code requirements. This allows teams to quickly evaluate design constraints, aiding both early decision-making and communicating expectations with stakeholders. These constraints usually continue to be referenced throughout the life of a project, so organizing this information correctly from the outset is critical to initializing a team for success. ■ At a mid-level of proficiency, the ability to manipulate data within a BIM model becomes increasingly valuable to develop smoother workflows. As the design progresses, a team might need to toggle between 2D and 3D views depending on a variety of deadlines. By constructing a digital model using good modeling techniques, the team can quickly generate reports, accurately schedule information, or even export their data for further analysis. At this stage, teams must also make a concerted effort to minimize modeling conflicts and develop consistent design parameters.
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THE ZWEIG LETTER JUNE 9, 2025, ISSUE 1589
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