is technology: consumers have been empowered by technology, they’re accessing more information than ever before.… They [also] want nondrug treatments when possible, so our industry is evolving to provide what they want for their particular condition. It can be a drug, a dietary supplement, or,
reported they “probably” or “definitely” plan to increase spending on nutrition apps, diet programs, juice cleanses, and subscription food services next year. ¹ Experts in consumer goods have noticed that the interest in the nutritional value of food has skyrocketed in the past 15 years. Consumers are more educated and aware of what they are putting in their bodies and are no longer enticed by flashy marketing campaigns around new food. Instead, more are shopping organic, and grocery stores have upped their offerings to meet the demand. 2 Jessica Moulton, a leader of McKinsey & Company’s retail and consumer packaged goods practices, has noticed that nutrition habits are changing more rapidly than ever. “People are reading a lot more labels,” she says. “We think that will continue. They’re looking to reduce sugar. They’re also looking for more sustainable eating.” 2 But food isn’t the only way consumers are looking to improve their nutritional intake. They love nutritional supplements, and they’re increasingly more comfortable ordering them online. “Sixty percent of American consumers said they would be willing to purchase vitamins and supplements online during the COVID-19 pandemic,” says Shaun Callaghan, a leader in McKinsey & Company’s consumer goods and consumer health sectors. “Consumers have become much more comfortable engaging in online purchasing for products that they were traditionally purchasing in brick-and-mortar settings.” 3 BETTER NUTRITION BY MELALEUCA The Peak Performance Pack This clinically proven combination of six patented or proprietary supplements
UNDERSTANDING THE SIX TRENDS IN WELLNESS
increasingly, a device. And the one thing I can guarantee is that the industry will continue to evolve.” BETTER HEALTH BY MELALEUCA Florify® Daily Probiotic One daily dose contains 10 billion colonies of flora from seven diverse strains in acid-resistant capsules. Florify helps build and maintain a healthy digestive system, boosts the absorption of nutrients from food and supplements, replenishes the natural balance of good flora in your digestive tract, and protects against occasional digestive upset.* Activate Immune Complex® Each capsule optimizes your cellular immune response, maximizing your adaptive immune system so you stay healthy! Activate is your daily immune system boost of vitamins D, C, and A, zinc powered by Oligo ®, beta-glucan, and a proprietary blend of quercetin!* 2 BETTER NUTRITION Eating well has always been a critical step in achieving wellness goals. But now consumers want food that is both nutritious and tasty. Around the world, more than a third of consumers
Though the ideas and definitions of wellness are constantly evolving, this latest research reveals six areas of wellness that consumers are most interested in: better health, better nutrition, better fitness, better appearance, better sleep, and better mindfulness. ¹ 1 BETTER HEALTH Scott Melville, the president and CEO of the Consumer Healthcare Products Association, has observed that when it comes to having better health, customers’ habits have shifted from seeking for treatments for existing problems to preventing problems before they start. Ultimately, consumers want to take charge of their health. 2 “This [change] has been driven by lots of different factors,” Scott says. “One * These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.
1 Shaun Callaghan et al., “Feeling Good: The Future of the $1.5 Trillion Wellness Market,” McKinsey & Company, April 8, 2021. 2 “The Next Normal—the Future of Wellness: Connected and Customized,” McKinsey & Company, July 2021.
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