MARKETING HOW-TO CONTINUED ...
time I hired a designer to take on some of that work, I’ll be honest, I watched them like a hawk — irrationally convinced that my rudimentary Photoshop skills could somehow compete with their greater expertise and training. When we fell into a groove and the rave reviews started coming in, I had to confront the fact that I was being the bottleneck in that scenario. Wanting to keep my hands in all aspects of the product I was proud of, while understandable, was actually holding us back from being able to improve our services and grow. Just because you can do it, or because you think nobody else can do it better, doesn’t necessarily mean you should do it. That little bit of painful realization propelled me onward. Now, at the end of every year, I fill out a “What NOT To Do” list, which is basically a reevaluation of my workload, what’s going well, what’s not, what I need to keep doing, what I shouldn’t be doing, and what tasks bring me joy. The goal is to figure out which items need to be delegated and which need to be enhanced so I can do more of them.
Every year, this list helps me restructure my priorities and make sure that the things I’m doing are really the most important to my business and my happiness. If you’re feeling overwhelmed, bogged down, or just bored with the day-to-day tasks you’re tackling, I highly recommend checking in with yourself and figuring out if you’re trying to climb a tree with fins on. Most often, we don’t need something new and shiny; we just need to remember why we love to do what we do and figure out a way to do more of it.
–Shaun
P.S. If you want a copy of my “What NOT To Do” list, just email Info@NewsletterPro.com and we’ll send it to you at no cost. Merry Christmas!
RESOURCE OF THE MONTH TIRED OF DOING WORK ABOUT WORK? Try Using Asana, an Incredible Project Management Program
A large chunk of your workday likely isn’t spent doing work. It’s spent doing work about work, like organizing meetings, navigating conflicts, and responding to never- ending email chains. In 2021, how can we make our workdays more efficient without allowing our team communication to slip? The answer is using a great project management program like Asana. Asana will streamline your team’s communication and increase individual accountability without any extra work on your part. Not only can you lay out the structure of your projects ahead of time — and assign everyone’s tasks — but you also get access to a host of other features with Asana that will help you and your team work smarter. For one, Asana has a ton of integration for whatever tools your company is relying on right now. Whether you’re on Gmail, Slack, Salesforce, or Microsoft Teams, Asana can ensure that nothing slips through the cracks, even if you’re talking about a task on another platform. It’s completely accessible within
the communication tool you’re already using. It also integrates with Adobe Creative Cloud, Marker.io, Tableau, and many more programs to make every area of your business easier to discuss, create, and manage. Asana is also incredibly flexible, so it can match your personal workflow. Some programs only allow you to view your tasks in one or two ways, such as in boards or lists. But, in Asana, you can view your tasks on a board, list, calendar, or even along a timeline. Your project’s dashboard will give you data- driven information about your progress, such as the number of completed and uncompleted tasks, and the number of tasks completed by each contributor. If you want to personalize the project updates to the team, you can also post on the “progress” page, which can eliminate the need for regular team sync meetings. Finally, rainbows — or even rainbow unicorns! — appear every single time you finish a task. Does it get old? Never, actually. Asana is one of the most-used work management platforms of 2020, and we definitely had to spread the word! For your fresh start in 2021, we hope this new tool helps you cut out all the work about work and stay a little more focused on the tasks that matter most.
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