Why You Should Unleash Your Inner 4-Year-Old MARKETING TIP And Encourage Your Clients to Do the Same
When kids play house, pretend to be ponies or cowboys, or invent friends out of thin air, they aren’t just wasting time. By playing, they’re actually fighting off all of the demons we adults have forgotten how to battle: fatigue, boredom, stress, and burnout. Research from the Association for Psychological Science shows that play is a powerful tool for improving our mental health. Not only does it beat back the problems mentioned above, but it has also been positively linked to job satisfaction, sense of competence, and creativity. There really seem to be no downsides to play, which is why it’s having a moment right now. Outlets like Inc. Magazine, The Guardian, and The New York Times have suggested that playing — yes, even
as an adult! — might help us cope with the stress of the pandemic and succeed in spite of it. If you’re wondering, “play” in these instances is defined as doing something purely for the fun of it, without a benefit in mind. “Silliness can be self-protective; a way of eluding an ‘unprecedented’ challenge instead of caving into it,” The Guardian reported. “To play is to bend limits rather than rally against them and maybe, in doing so, find unexpected room to move.” Playing looks different for everyone. For you, maybe it’s sitting down with a video game, riding a bike, or reimagining your backyard garden. But it could also be building a fort with your kids or boogieing in the kitchen while you do the dishes.
Not only can play make you a more resilient, creative, and fun boss, but it can also be an effective marketing tool. While times are tough, look for fun ways to engage with your clients and encourage them to play, too. Can you hold a make-your-own ugly sweater contest for the holidays or invite people to make their own music videos to score a discount? Give it a try. Odds are, your state of mind will improve with every submission, and your clients just might come out of the experience motivated, recharged, and ready to spend.
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