SPRINGING BACK RESILIENCE IN BUSINESS IS THE KEY TO SUCCESS
by Shannon Ferguson I t’s no secret that the most important lessons in life sometimes come from the hardest times or that the wisest people have often overcome the biggest obstacles. In business, as in life, success should not only be measured by dollars in the bank but by the resilience the founders have. This is truly one of the defining keys to growing a successful business. Resilience! Never giving up! Grit! Getting back up when you keep getting knocked down! Whatever you want to call it, it’s important. From the outside, people may see the highlight reels of growing businesses and think it looks easy. They might think the travel, the adven- tures, the shimmer looks really fun, but many will never see the resilience that it takes to get there. The dark grit in the corners that is the
opposite of sexy but is the reasons all things are possible. This is the key to owning and running a successful business. Not only the long hours, the dark days, the getting knocked down time and time again but the getting up, dusting yourself off and con- tinuing forward. That is success. Never giving up.
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MARCH/APRIL 2022 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • MARCH/APRIL 2022
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