Risk Services of Arkansas - March 2019

Spring Has Sprung

4 FACTORS THAT MIGHT BE AFFECTING YOUR BUSINESS’S GROWTH THIS SEASON Spring is here, and watching flowers sneak up through the soil in your front yard may remind you to consider growth of a different kind — the growth of your business. Regardless of whether you soared over your revenue goals the previous quarter or you took these last few months to recover from failed marketing efforts and missed opportunities, spring provides a great opportunity for overall growth. Still, it’s hard to know where you should focus your energy. To aid your efforts, here are four factors to consider for strategic business growth. 1. Leadership Similar to nature’s processes during springtime, business growth begins far below the surface through good leadership. Your employees’ perception of you and your company’s mission is what determines their motivation to work hard. Take a step back to evaluate your leadership tactics and determine if they match your ideal business model. Often, replacing poor leaders with stronger ones makes all the difference in a company’s success. 2. Employee Training Business growth doesn’t happen in a vacuum. Just as leadership from your management team should be a major focus, your employees need a standard but solid foundation of knowledge in order to cultivate their own growth in the company. This spring, consider revamping your training programs by moving to online platforms that customize learning paths for each new employee based on previous employees’ feedback. 3. Customer Loyalty While it is important to increase brand awareness and expand your customer base, it is essential to also increase sales potential with your existing customers. Look for opportunities to grow your profits with the customers you already have through add-on sales, customer loyalty programs, and referral business. 4. Social Responsibility When you adopt policies of social responsibility, you affect your community — and therefore your customers — in a positive way. Take the month of March, for example, which is National Multiple Sclerosis (MS) Awareness Month. You can get your business involved in various organizations geared toward raising awareness. Through sponsoring events and donating money, you can increase your client base while simultaneously helping others.

Meet Ryan McClafferty

In 2019, the insurance industry is constantly changing. It’s not enough for brokers to rest on their laurels, relying solely on the strength of their networking skills to keep customers in the fold. When options are more abundant than ever, it takes a results- driven, clear-cut insurance strategy to cut through the noise and make a meaningful difference in the client’s business. That’s the philosophy behind Risk Services/Insurica risk consultant Ryan McClafferty’s approach to sales. As he puts it, “I don’t want my clients to think we’re doing a good job — I want them to know it.” Over the six years that he’s been at the company, he’s dedicated himself to working closely with the clients he serves to minimize risk and maximize results. “I’m really big on providing a transparent process from start to finish,” he says. At every step, it’s about communicating effectively with his clients to optimize outcomes for the long term. In addition to a wealth of expertise in the field, Ryan brings a keen eye for detail to the table. “I think I bring objective reasoning into the situation,” he says, “Most people do business with someone they’ve known for years. I want my prospects to ask themselves, ‘What’s changed for the better in the last 20 years?’ How strategic is your broker being? What measurable results have they delivered to your company?’” “We’ve worked with some of the best companies in the state for decades,” he adds, “It’s my job to look for those new stars that we haven’t yet reached.” Outside of the office, Ryan spends most of his time with his wife and 2-year-old toddler. When he gets a chance, he likes to get out and hunt ducks and other game. We know that with his intelligence, expertise, and drive, we’re lucky to have Ryan McClafferty on our team — our clients are too! We can’t wait to see what he accomplishes next.

2 • www.insurica.com • Specialized Insurance Programs for Specialized Industries.

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