6B — January 2025 — 2025 Forecast — M id A tlantic Real Estate Journal
www.marej.com
2025 F orecast
Real estate strategies for expansion, innovation, and efficiency 2025 JLL healthcare real estate trends to watch
N
ew Jersey’s healthcare sector is transform- ing, requiring lead-
Healthcare providers and real estate professionals must stay agile and innovative to navi- gate this complex landscape. As we look ahead to 2025 and beyond, the corporate real estate landscape is poised for significant transformation. Our exclusive 2025 Health- care Trends to Watch research explores four key real estate trends reshaping how health- care organizations approach their workplace strategies and real estate, including: 1. Health systems will re- examine their real estate footprint, balancing cost-op- timization with expansion.
An aging population will continue to drive demand for healthcare, creating a need for health systems to strategi- cally expand their footprint and service lines to serve their patient populations. A data- driven approach for planning and managing both clinical and administrative space will help leading systems make the most of their real estate. 2. Technology will contin- ue to advance healthcare and the real estate that supports it. Technological advances have contributed to a site-of- care shift out of inpatient fa-
cilities to outpatient settings and patient homes. Changes in how healthcare is delivered will affect health systems’ space planning. 3. Employee-focused design changes will sup- port recruitment and retainment. While health systems and providers have long focused on tracking and improving patient experience, this focus is expanding to employees to improve recruitment and retention. 4. Complexities in health- care are driving providers to become more strategic
with CRE partnerships and technology. As systems and providers acquire adjacent services to expand the diversity and reach of their offerings, they will thoroughly assess their facilities strategy to stream- line operations. The healthcare sector in New Jersey and beyond is at a critical juncture, facing un- precedented challenges and opportunities. As we navigate through 2025 and the years to come, the interplay between healthcare delivery and real estate will become increasingly vital. Healthcare organizations that can effectively balance cost optimization with strategic expansion, leverage technol- ogy to enhance care delivery and space utilization, prioritize employee well-being through thoughtful design, and form strategic partnerships will be best positioned for success. By embracing these trends and re- maining adaptable, healthcare providers can create resilient, efficient, and patient-centered environments that meet the evolving needs of their com- munities while optimizing their real estate investments. Blake Goodman is senior managing director in the brokerage services divi- sion of JLL’s New Jersey office. MAREJ
ers to balance technology integration, workforce challenges, and patient care optimi- zation while driving ef- ficiencies.
Blake Goodman
Strategic real estate decisions can have far-reaching posi- tive impacts. Despite chal- lenges like workforce shortages and regulatory compliance, the market remains dynamic.
2025 Forecast Spotlight
Plan, deliver and operate for a better patient and care team experience.
a section of the Mid Atlantic Real Estate Journal 117 HMS Halsted Dr. Hingham, MA 02043 P: 781-740-2900 www. mare J.com
JLL’s dedicated healthcare team is committed to helping healthcare providers and medical property owners reach their goals. With data-driven strategies, we’ll assist you in expanding market share, growing revenue, and optimizing efficiency across the care continuum. Trust us as your reliable advisors in the ever-changing healthcare landscape.
Publishers Linda Christman lchristman@marejournal.com
Lea Christman lea@marejournal.com Editor
Discover more → jll.com/healthcare
Karen Vachon editor@marejournal.com
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