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So, how do you actually implement this approach in your business? While every market is different, I’ve found this straightforward framework works across industries: 1. Identify what your audience truly values 💎 beyond your product or service. For a law office, this might be community news, local events, and educational content that keeps them top- of-mind (since you never know when someone might need legal services after an accident). 2. Create regular content that delivers that value using the 80/20 rule: 80% community-focused, valuable content that people actually want to read, and just 20% subtle business positioning. 3. Promote your newsletter through targeted channels 🌟 to build your subscriber base. Because you’re targeting a broader audience (like your entire city 🏙️ ) with a low-barrier offer (just an email signup ✉️ ), the cost per subscriber is much lower than driving traffic to traditional lead magnets. This could include social media 📲 , your existing customer list, or strategic paid acquisition that costs a fraction of what you’d spend on direct lead generation. 4. Maintain consistent delivery to build trust and familiarity. Weekly or bi-weekly newsletters tend to perform best for maintaining engagement without overwhelming subscribers. 📩 5. Measure engagement and refine your approach based on what resonates. Open rates, click- through rates, and response metrics will tell you what’s working and what isn’t. What makes this approach so powerful? Patience and consistency. Community newsletters build value over time, creating a sustainable asset for your business that continues to generate leads and strengthen your brand with each delivery. Perhaps the most powerful alternative to traditional lead generation is the community-centered newsletter. Unlike promotional emails, these newsletters focus primarily on delivering genuine value around topics your audience cares about.
🛠️ BUILDING ASSETS, NOT JUST RUNNING CAMPAIGNS
The small businesses thriving in today’s challenging lead generation landscape are those that have shifted from campaign thinking to asset thinking. Rather than running endless campaigns 🔄 that constantly need to be updated and changed, they’re building durable marketing assets that appreciate over time. 💰 📬 Community newsletters 📢 represent one of the most powerful such assets — providing lower acquisition costs, better-qualified leads, and the ability to stay top-of-mind in a way other advertising simply cannot. If your current lead generation efforts feel increasingly like pushing a boulder uphill, it may be time to consider this relationship-focused approach. By providing genuine value first and making lead generation a secondary outcome rather than the primary goal, you can create a sustainable growth engine for your business. 🚀
–Shaun
Looking for guidance on implementing a community newsletter for your business? 📩 Schedule a strategy session with us at NewsletterPro.com/schedule to discuss how this approach might work for your specific situation.
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