YOUR RESOURCE FOR DIGITAL MARKETING SUCCESS Small Business, Big Impact
As a small-business owner, the internet can become one of your best sources for growth. In fact, 86% of businesses report having increased their brand awareness by using digital marketing, and 75% say doing so also boosted their brand’s credibility with their audience. However, not everyone knows where to go to learn more about digital marketing and how to use it in their businesses successfully. That’s why we compiled a list of FREE resources to learn more about digital marketing and boost your business’s online presence. Resource No. 1: Fundamentals of Digital Marketing by Google Digital Garage This self-paced course contains 26 modules covering several aspects of digital marketing, including how to use analytics and plan your online business strategy. It also features videos for more visual learners, and after completing the 40-question exam at the end of the class, you’ll receive an officially recognized digital marketing certificate from Google. You can find the course by Googling “Fundamentals of Digital Marketing by Google Digital Garage.” Resource No. 2: Digital Marketing Training by Neil Patel If you haven’t heard of Neil Patel, you should know he’s one of the leading voices in digital marketing today. He’s wildly successful and offers to teach others what he’s learned over the years for free. You can
learn more about SEO, conversion optimization, YouTube, and more using his courses and the worksheets he provides. To access Neil’s library, visit NeilPatel.com/training and use the “What do you
want to learn?” table of contents on the left of the page to choose what you’d like to learn about. Resource No. 3: Answer the Public
One of a business’s biggest struggles when growing an online presence is creating content that results in profitable engagement. The best way to discover what matters to people is to ask them! That’s essentially what Answer the Public does FOR you. It pulls the most popular internet searches regarding any topic you type into the site so you can see what people want to know about your niche.
WHAT DO THESE BANS MEAN FOR THE HOUSING MARKET? Almost everyone has stayed in an Airbnb or at least heard of the global short-term rental company. Since its inception in 2008, Airbnb has offered listings worldwide. The company has been providing budget options Cities in California battling inaccessible housing have also released new regulations on Airbnb hosts. Even in San Francisco, where the company originated, hosts must be full-time residents and cannot rent out listings for more than 90 days a year. The Fall of Airbnb and Short-Term Rentals
and, more recently, high-end lodging for every type of traveler. But the golden age of Airbnb may be over.
Dallas has been the most recent to establish regulations, asserting that all short-term rentals are banned from neighborhoods of single-family homes. Short-term rentals in communities with multifamily dwellings are still allowed but must pay the same taxes and fees as hotels. How will the housing market be affected? As the bans continue to roll out in cities worldwide, many hope this will bring more low-priced properties into the market. While plenty of talk about these changes may encourage real estate investors and homebuyers, the truth is that it might not make a difference. Experts say these short-term rental owners won’t simply start selling their property. Instead, they’ll work around the restrictions and likely
U.S. cities have recently tightened restrictions on Airbnb hosts and anyone renting short-term accommodations. The
reason is that Airbnb listings have caused local rent prices to skyrocket, especially in tourist destinations like New York City. According to Jorge González-Hermoso, a research associate at the Urban Institute, the Big Apple recently showed more Airbnb listings than actual apartments for rent. More tourists than established owners/renters were living in residential dwellings. Airbnb regulations vary. So, how are cities working toward preserving their communities? By implementing tighter restrictions that severely limit the types of short-term rentals allowed. New York City was one of the first to put what Airbnb called a “de facto ban” on these accommodations. In 2022, the city prohibited owners from renting out a unit for less than 30 days at a time without the host being present in the unit.
transform listings into long-term rentals. Don’t get your hopes up!
2
CHBEF.COM
Made with FlippingBook Ebook Creator