RAF MEERSMAN NETWORK MONETISATION
THE NEW OPERATIONAL STANDARD While monetisation intelligence is not a completely new idea, automation is expanding the impact it can have. When every monetisation opportunity is acted on in real time, we can close the adoption gap faster. And as financial pressure increases, operators who make monetisation a central part of their strategy will come out ahead. It’s the new standard for success in a saturated fibre market.
the network and likely to convert, or highlighting patterns that are harder to spot manually. In practice, this allows planning teams to direct attention toward areas where the network is ready, customer interest is emerging and returns are likely to justify the effort. AI does not replace human judgement, but it helps teams focus their time where it is more likely to produce results. RESPONSIVE OPERATIONS IN CHANGING MARKETS Plans are often based on assumptions that do not hold over time. Competitor activity, population shifts, changes to local policy or unexpected construction delays can all cause problems. Operators that rely on fixed plans or rigid cycles for decision-making often find themselves missing early signals of change. A more responsive approach depends on having access to current information and the ability to act on it without delay. Teams need a clear understanding of what is happening on the ground, supported by systems that allow plans to be adjusted quickly. Responsiveness is not about chasing every shift in the market. It is about recognising when something important
has changed and having the structure in place to take action at the right moment. MONETISATION INTELLIGENCE AS A CONTINUOUS OPERATIONAL PROCESS In many fibre businesses, monetisation is still seen as something that happens after the network is built. But when adoption is the main limit on revenue, this approach creates delays and missed opportunities. Monetisation needs to be part of daily operations. This means keeping a live view of which addresses are ready for service, what the projected revenue is and how much it will cost to connect each one. With access to up-to-date data, teams can adjust their plans, moving resources, updating sales activity or putting projects on hold, without waiting for long review cycles. This creates a faster, more flexible way of working. It also allows commercial priorities to shape day-to-day decisions, not just long-term strategy. In other words, operators need to create a revenue twin on top of the network digital twin. Together, they create a unified decision-making lens, helping teams quote faster, prioritize smarter and build where it pays.
Raf Meersman, SVP EMEA, IQGeo.
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ISSUE 41 | Q2 2025
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