about that on Page 4), and crafted internal marketing sessions for Anheuser-Busch. There were moments when I felt like I couldn’t hack it. Once, I walked into what I thought was just a preliminary meeting at a hotel, and a salesperson met me at the door. “Thank goodness you’re here,” she said. “They’re all waiting for you to present.” “Present what?” I asked. And she said, “Your event pitch! You’re the last one of the day.” I didn’t know anything about the company or the event they wanted, but somehow, I got up on stage in front of a sea of exhausted corporate executives and talked my way into a contract. That company became a 10-year client, and we hosted insane events for them all over the world. In 2010, at a WeWork Summer Camp for 5,000 in the middle of the Adirondacks, I caught myself thinking, “Wow, is this really my life now?” But that only lasted a second before I went back to making the mega glamping festival for startups, entrepreneurs, and executives happen. A lot has changed, but a lot has stayed the same, too. I’d still rather be on the dance floor than in a boardroom. There’s no feeling in the world like being on-site at an event with my team. The laughter, the pumping adrenaline, the aching feet, the mental exhaustion … that’s where I thrive! Every month in this publication, you’ll read stories about those moments. You’ll meet our team, hear from our clients, and learn about event tips and wild, late-night encounters from the experts behind the curtain. Buckle up — it’s going to be a magical ride. - Liron David
CHATTER the box
A Quick Word From Our Clients
AVID In those early days, Chris and I used our DJ connections to slowly build Eventique’s inertia with help from friends and family. When people called looking for great music, we sold them on the whole experience. We plowed through the early 2000s, survived the 2008 financial crisis, and never looked back after that.
“Eventique facilitated our Holiday Appreciation event at Madame Tussauds in Times Square on Tuesday, Dec. 10. While we anticipated about 350 attendees, we had nearly a thousand guests ‘surprise’ us. Eventique reacted accordingly and perfectly accommodated this crowd. “Throughout the planning of this important client event, we found Eventique to be extremely knowledgeable and organized. They literally handled everything from soup to nuts, allowing myself and my team to focus on the attendees. Our clients are our lifeblood, and Eventique understood that. They left nothing unattended. “The venue, the caterer, and the decorator all complimented Eventique for their organized approach to this important event. It was one of the few events we’ve planned, and we plan several every year that went as smoothly as this one, even though we doubled the expected ‘workload’ on them. All I can say to close this post is that Eventique is now our ‘go-to’ for events in the future. Thank you!”
More than 20 years later, it feels crazy to reflect on how far we’ve come since those late nights partying in 2001. Eventique is still a small company. Our core team is just 10 people, but we have a deep pool of “permalancers” including lighting designers, programmers, and video editors; a worldwide network of industry partners; and three offices on three different continents — including our headquarters in New York City and satellites in London and Dubai. We’ve also hosted more than 1,200 events since my mom’s friend first called me up and asked, “Hey, can you DJ my daughter’s bar mitzvah?” (I showed up with two little Sony Discman CD players. Yes, really.) Many of those were in person, but over the last two years, we’ve become experts at immersive, interactive virtual experiences, too. We’ve jammed with Spotify, celebrated Latinx Heritage Month with TikTok, created a House of Beauty with Sephora (read more
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