CORNERING THE MARKET
Blue Diamond Australia: Almond Breeze® Extra Creamy to Launch in Coles This September
Almond Breeze ® Extra Creamy almondmilk will hit shelves this September in key Australian retailer, Coles. The International Consumer team has optimized the U.S. Extra Creamy formulation for Australian consumers, who have a high rate of purchasing both plant and dairy milks. Extra Creamy combines the taste and health benefits of our Almond Breeze ® almondmilk with a creamier and smoother texture like dairy milk. The product received an excellent score through Australian consumer concept testing.
Visit to key retailer Coles. Left to right: Ashley Logsdon Brand Manager Blue Diamond, Michael Quilter National Business Manager, Jenelle Trisic Marketing Director GC Brands, Bjorn Grobler Managing Director Blue Diamond. Photo credit: Jenelle Trisic
Coles’ acceptance of this innovation is attributed to Almond Breeze ® ’s legacy brand in the market, a strong consumer demand for creamier plant-based offers, and a compelling retailer presentation delivered by our new licensee partner Grocery Corporation Brands (GC Brands). Blue Diamond Managing Director Bjorn Grobler and Brand Manager Ashley Logsdon visited the cooperative’s Australia and New Zealand licensee partner GC Brands in April. In May, GC Brands returned the visit to the Sacramento campus. During discussions around portfolio, consumer, channel and innovation strategy, the team finalized a launch support plan for the introduction of Almond Breeze ® Extra Creamy. GC Brands also had the opportunity to visit our orchards, meet some of our growers, and learn how we bring the best almonds from the orchard to the grocery aisle!
A short walk from GC Brands office on Manly Beach Australia. Left to right: Bjorn Grobler Managing Director Blue Diamond, Anthony King owner GC Brands, Myles Thompson CEO GC Brands, Jenelle Trisic Marketing Director GC Brands, Michael Quilter National Business Manager GC Brands, Ashley Logsdon Brand Manager Blue Diamond. Photo credit: Jenelle Trisic
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ALMOND FACTS
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