CORNERING THE MARKET
Blue Diamond Almond Breeze ® Almond & Oat Launches in Brazil
This new product combines the creaminess of oats with the tasty flavor of almonds.
With consumers eager for healthy, plant-based beverage options, along with the increase of food restrictions and allergies, this market space continues to grow, which expands our opportunities to innovate! With this in mind, Blue Diamond launched the only almond and oat plant-based drink in the Brazilian market! Almond Breeze ® Almond & Oat is gluten-free, rich in calcium and vitamins, is a good source of fiber and is available in a one liter carton that can be incorporated into recipes or enjoyed all on its own! “For some time now, we have noticed changes in consumers‘ eating habits. They are adopting a lighter, more balanced diet, rich in vitamins without sacrificing great taste. As the number one almondmilk brand in Brazil ¹ Almond Breeze ® drinks have already conquered a loyal audience. Now, by uniting California almonds with the creaminess of oats, we have achieved an incredible result for the palate that we believe our consumers will love,” says the Country Manager for Almond Breeze ® , Ricardo Ebel. “We were able to bring together incredible flavor and essential health nutrients in a single product while serving a varied audience such as vegetarians, vegans, and those who are lactose intolerant,” Ebel highlighted.
The plant-based beverage, Almond Breeze ® Almond & Oat is available in one liter packaging and can be found in the main points of sale across Brazil, and also in e-commerce, on sites
such as Amazon, Magazine Luiza, Extra, Shopee, Casas Bahia and Americanas.com.
1. Brazil sales by volume, Nielsen MOV December 2021
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ALMOND FACTS
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