CULTIVATING SUSTAINABILITY
Spreading the Word on Sustainability in Europe This spring, Blue Diamond employees Dr. Dan Sonke, Sr. Director — Sustainability, Chris Cromwell, International Sales Director, and Dominic Kwiatkowski, Global Sales Director — Functional Foods, visited six key customers in Europe. The trip allowed the team to present Blue Diamond’s Sustainability initiatives to a wide array of European customers of all sizes to create awareness of Blue Diamond’s sustainability efforts. They also gained awareness of what customers are doing to increase sustainability in their companies and what they expect from Blue Diamond as a supplier. Finally, they identified potential
partners on sustainability initiatives and discovered opportunities to enhance Blue Diamond’s value to current and future customers. The cruciality of sustainability in the European Union is expanding well beyond something that’s “nice to have.” Sustainability regulations are in the works. Currently these are emerging country by country, but it is anticipated that the European Union commission will have additional regulations in place European Union-wide by 2025 as part of the European Green Deal. This opens the opportunity with customers to highlight Blue Diamond ’s practices in sustainability. Every meeting was well attended, with all companies bringing their corporate sustainability leads and some bringing C-suite executives from Managing Directors to CEOs. All customers were already heavily engaged in sustainability with some already publicly communicating goals around CO2 emission targets. The trip was a success, and a greater depth of relationship was established with current and prospective Blue Diamond customers.
Sonke, Cromwell, and Kwiatkowski pictured with Zuzana Rejdovianova, Director of Sustainability for Purchasing Group at Mondelez
Sonke, Kwiatkowski, and Cromwell outside Ferrero
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