The Newsletter Pro May 2018

#343 in the 2016 INC. 500 | #120 in the 2015 INC. 500 | 2016 & 2017 Best Place to Work in Idaho | Marketer of the Year | 24K Club Winner

05.18 208.297.5700

As Seen On:


PAGE 2 How Trello Keeps Projects Moving PAGE 3 Newsletter Marketing: Why It Works, and How to Get the Best ROI PAGE 4 Make Customers the Hero by ‘Building a Story Brand’ Attorney Jim Monast on Building Client Relationships PAGE 7 Have You Met Katie Pelazini? PAGE 8 Survival of the Modern Bookstore



What would happen to your business if you couldn’t spend even one day working for the next three months? Is your team prepared to do business without you at the helm, making all the decisions? Would sales and marketing for new customers grind to a halt if you weren’t walking in the door every day? I have reflected on these questions multiple times throughout my business life. Of course, the answer varies as to how well-prepared I am should the need arise for me to walk away for a while. Since the start of the year, these questions have come flying back into my life as we started becoming very concerned about Kellen, my 5-year-old boy. You

see, Kellen has these strange, random fevers each day and has night sweats. He is always tired, has issues with his memory, and has developed some lumps on his neck. Of course, this has us concerned. So we started seeing doctors. Shortly into our search for answers, I was at the office, and my wife, Mariah, called to tell me the doctor wanted us to pull Kellen out of school immediately and rush him in for a scan to check for lymphoma. Mariah was on a field trip with one of our other boys, so I dropped everything and took Kellen to the doctor. The results of the scan were inconclusive.

“ IS YOUR TEAM PREPARED to do business without you at the helm, making all the decisions? ”

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