Two Sides: Anti-Greenwashing Campaign Momentum Continues BY KATHI ROWZIE As banks, utilities, telecom companies and government agencies face mounting economic uncertainties, many of
Board Converting NEWS INTERNET DIRECTORY
Advantzware provides a flexible and comprehensive system to address the business management needs of the independent box business, as well as the ERP re- quirements of full scale packaging plants and integrat- ed companies. With modules for estimating, scheduling, production, inventory and accounting, this scalable sys- tem supports packaging plants that produce corrugat- ed boxes, folding cartons, point of purchase displays, assembled partitions, paperboard products, foam fab- rication, as well as distribution of packaging supplies. AIR CONVEYING CORPORATION www.accfi lter.com Air Conveying Corporation is a recognized leader in the in- dustry of Pneumatic Conveying Systems and has been in business since 1968. As an equipment manufacturer rather than simply a sales organization, we have complete control over the quality of material and products which make up your proposed system. Our equipment is found in Printing, Folding Carton and Corrugated plants throughout the coun- try and the world. Let us build you the best Trim Removal System you ever had. Contact us today. Amtech offers the industry’s most innovative and compre- hensive corrugated and packaging ERP, integrated sched- uling software, and engineered automation technology. For over 30 years, Amtech has remained at the backbone of successful businesses from the independent box makers to the largest integrateds. We keep our customers competitive in an ever-changing economy with options such as custom- er digital storefronts and workflows, business intelligence, automated scheduling for corrugators, converting and shipping, proactive roll stock and inventory management. APEX INTERNATIONAL www.apexinternational .com AMTECH SOFTWARE www.amtechsoftware.com World’s largest Anilox and Glue & Metering roll manufac- turer, providing the widest selection of corrugated engrav- ings and complementary services. Anilox engraving options available from our North American manufacturing facility include elongated 75°, 60°, 45°, plus Apex’s patented GTT technology. Glue rolls are produced with Hardened Stain- less Steel and a max TIR of 10 µ for Single, Double Facers.
these services providers are looking to cut costs by encouraging their customers to switch from paper to digital communications. But all too often, these cost-cutting appeals are cloaked in unsubstantiated and misleading environmental marketing claims that suggest going paperless
is “green,” “saves trees” or “is better for the environment.” “These greenwashing claims not only fail to comply with established environmental marketing standards, but they also damage consumer perceptions of paper’s envi- ronmental sustainability,” says Two Sides North America President Kathi Rowzie. “And that’s a threat to the econom- ic security of millions of people in the United States and Canada whose livelihoods depend on the paper, print and mailing sector.” North America’s leading corporations and other service providers influence millions of consumers every day with their anti-paper greenwashing claims, leading many to believe that the use of paper is destroying forests and is bad for the environment. For example, a 2021 Two Sides survey of U.S. consumers showed that 60 percent believe that U.S. forests are shrinking, when in fact, U.S. net forest area increased by 18 million acres over the past 30 years – the equivalent of 1,200 NFL football fields every day – according to the U.N. Food and Agriculture Organization (FAO) Global Forest Resources Assessment. The UN FAO reports that Canada’s net forest area remained stable at around 857 million acres during the same period. “Paper is one of the few products on earth that al- ready has an environmentally sustainable, circular life cy- cle,” Rowzie says. “North American paper is made from an infinitely renewable natural resource – trees grown, harvested and regrown in sustainably managed forests. It’s manufactured using mostly renewable, carbon neu- tral bioenergy in a process that uses water, but in reality consumes very little of it. And paper products are recy- cled more than any other material. But many consumers believe paper is bad for the environment because their service providers are telling them so. Two Sides is working hard to change that.” Two Sides challenges greenwashing companies and other organizations in a non-confrontational way, educat- ing CEOs and other senior management with facts from credible, third-party sources that clearly demonstrate the unique sustainability characteristics of paper products and the solid and continually improving environmental record of the North American paper industry. Because North
ALBANY INTERNATIONAL www.albint.com
Albany International has a corrugator belt for every appli- cation. Our reputation for durable performance is the trade- mark of the most dependable belts in service today.
CONTINUED ON PAGE 36
May 9, 2022
Made with FlippingBook - Online catalogs